PING Expands Putter Line With New CRAZ-E Model

PHOENIX (January 28, 2004) - PING Chairman & CEO John Solheim announced today the introduction of the CRAZ-E(TM) putter, a G2i(TM) insert model designed with a geometric shape for increased inertia and easy alignment.

"It's an exciting new addition to our putter line," Solheim said. "Golfers who have tried it are extremely positive about its performance. It has a tremendous feel, sets up easily and, most importantly, inspires the confidence to make putts."

The CRAZ-E design features strategic weight placement near the heel, toe and rear of the putter through its geometric shape and use of lightweight urethane inserts. The result is an extremely high moment of inertia and a CG positioned low and away from the face to ensure accuracy and consistency.

"Our engineering team enjoyed the challenge of applying our proven technology to a completely new shaped PING(R) putter," Solheim added. "The combination of the weight distribution and the use of the lightweight urethane inserts in the face and flange allowed us to eliminate unnecessary material while maintaining the solid feel golfers expect from their putters.

"We also focused the design around creating an optically pleasing putter. The crescent shapes and an extra-long sight line contrast with the blue urethane inserts to provide an alignment aid. It sets up square and makes alignment almost effortless."

A blue urethane insert which extends across most of the face and a blue grip provide the same soft, responsive feel golfers embraced with the introduction of the G2i putters in August, 2003.

The putter's shape inspired the name, according to Vice-President of Engineering John K. Solheim, who oversaw development of the putter.

"We had some fun with the name," he said. "It's kind of crazy looking for us, but it performs to our high standards. We're confident the putter's performance and unique look will result in a lot of golfers making a lot of putts."

The putter is face balanced and features a double-bend shaft. Standard length is 34". Worldwide shipments begin February 16, 2004.

Suggested retail for the CRAZ-E is $160.

The company also announced the addition of the Piper H(TM) to the G2i putter series. The mallet-shaped head features a heel-shafted, blade style hosel. All G2i putters feature a blue insert and blue grip.

Suggested retail is $130. Worldwide shipments for the Piper H begin March 15, 2004.

Images available at: www.pinggolf.com/media/.

Media Contact:
Pete Samuels
602-687-5487