The Wire for Monday, August 20, 2001

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A Look Back: Aug. 20

1944: Bob Hamilton upsets Bryon Nelson 1-up to win the PGA Championship final at Manito Golf & Country Club in Spokane, Wash.

1949: The U.S. Walker Cup team defeats Great Britain-Ireland 10-2 at Winged Foot Golf Club in Mamaroneck, N.Y.

1955: Arnold Palmer wins the Canadian Open at Weston Golf Club in Toronto by four strokes for his first professional victory.

1967: Charlie Sifford wins his first PGA Tour title, the Insurance City Open.

1995: Karrie Webb wins the Weetabix Women's British Open by six strokes over Jill McGill and Annika Sorenstam.

Events
U.S. Golf Association announces that tickets for the 2002 U.S. Open at Bethpage State Park (Black course) in Farmingdale, N.Y., sold out at 42,500 per day as soon as the ticket application deadline expired on July 31. This is the 16th consecutive year the U.S. Open has been a sellout.
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Equipment
CHAMP-brand spikes were worn by 75 golfers at this week's PGA Championship, more than any other brand. Sixty of those players wore CHAMP's metal spikes.
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CHAMP is also the most popular brand on the LPGA Tour. At the LPGA Bank of Montreal Canadian Women's Open, 54 golfers wore the company's cleats, according to the Darrell Survey.
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SoftSpikes' Black Widow cleats have been the most popular golf spike among participants in the three 2001 major tournaments held in the U.S. At the PGA Championship, 66 players wore the Black Widow spikes as compared to 60 players wearing metal spikes, according to the Darrell Survey.
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Precept introduces the Tour Premium LS golf ball, featuring new seamless cover technology. The ball is created using a tooling process that eliminates the seam line and arranges the dimples uniformly on the cover. Retail is $50/dozen.
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Architecture
Wadsworth Construction Co. has been chosen to build a new 18-hole Jeffrey Brauer-designed course at Fortune Bay Resort in Minnesota. The $6.9-million course is estimated to get under way by September, be complete next year and open in 2003.
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Public Relations
Laser Link Golf selects Jamison Communications to handle its public relations campaigns. Laser Link makes a distance measurement system that provides golfers with accurate distances to the flag.
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Collectibles
For those interested in a piece of Old Course memorabilia, St. Andrews Links Trust is auctioning off the Old Course Starter's Box which dates back to the 1920s. The winning bidder will be responsible for dismantling and removing the building.
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People, Places & Things
Rees Jones

   These are high times for Rees Jones, the current envy of his golf course architect peers even if they may not want to admit the fact. In a span of 16 August days in Georgia, Jones' work -- original or re-design -- has served as the stage for three of golf's premier events.
   The Walker Cup visited Jones' original Ocean Forest Golf Club design on the Georgia coast a week ago. The PGA Championship concluded Sunday at the Atlanta Athletic Club's Jones-redesigned Highlands course. And today the U.S. Amateur begins at East Lake Golf Club, which Jones redid in 1994.
   If there were a Triple Crown for course architects, Jones would have won it by many lengths. While Jones has developed his own lofty reputation -- better known prior to this trifecta as the U.S. Open Doctor for his tinkering of old-school courses -- being the son of Robert Trent Jones has not been a burden, but a blessing.
   "Yeah, I've been chosen partly because I learned from Dad," Jones said. "I learned his design philosophy and learned how to contour greens from him. I learned how to do the routings from him.
   "I think I'm the keeper of his theme. By the same token, I have enough of an ego that I am trying to embellish them and make them better, and make them what he would be more proud of, if he were alive."
   Father Jones died just a year ago, having left a legacy as one of the world's premier designers. Included in his collection was the 1967 design of Atlanta Athletic Club, which was redesigned in 1974 and again in '87 before Jones was summoned in 1994.
   "It had no continuity. It did not have a common theme," Jones said. "So when I came in here, I basically rebuilt it so that it had the same theme, contouring of the greens, same bunkering style, as many doglegs right and many doglegs left."
   Jones' handiwork is just as prevalent at East Lake, which was an original Donald Ross design that fell into complete disrepair over the years. Jones, though, followed Ross' theme and improved upon Ross' philosophy to withstand today's current players.
   "I mean we optimized the layout and changed the layout and made it a much better facility," Jones said.
   The whirlwind tour of Jones work began at Ocean Forest, which hosted its first major event and received high praise from those who matter most -- the players.
   "Ocean Forest was such a wonderfully natural site, almost a throwback site -- a coastal site, with the dunes, the ocean, the Hampton River, vegetation unlike most sites in the south, and the saltwater marsh. So you had five elements that really made it one of the best sites any golf course architect could ever have."
   In a business full of healthy egos, Jones unabashedly promotes his par-5 10th at Ocean Forest as one of his favorites.
   "If you watched them playing the Walker Cup," Jones said, "they stood over that second shot debating what to do; they wanted to know what other guys did. That's one of the great decision-making par-5s in golf."
   Jones, whose older brother Robert Trent Jones Jr. is a renowned course architect in his own right, has carved out his niche as an architect who does more than just puts his signature on a course.
   "I grew up in the design business, and my dad looked at it as a craft, I look at it as a craft," Jones said. "It's a hands-on business. And I think the reason that I have so many great redoes -- six U.S. Open sites, five PGA sites coming up from 2001 to 2010 -- and they are so well-received is that I spent the time, and I don't look at it as a way to make money."
   "I think it's important to do the hands-on design like Pete Dye does and I do, if you want a great test of golf and something that is going to stand the test of time of something that people want to play on a continuing basis."
   Doubtful many architects could pull off what Jones has this month in Georgia.