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Spalding Sports Worldwide's
newest golf ball introduction, the TOP-FLITE TOUR, is named the
official golf ball of the DuPont Coolmax World Amateur Handicap Championship,
to be held Aug. 26-30.
Pistol Creek, owned
and operated by GRS Group, selects Crescent Systems as its club
management software provider. GolfAssets.com,
a service of Johnson Design Golf Marketing, adds the Bear's Best Las Vegas
asset library to its online service.
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In Their Own
Words Ty Votaw has been Commissioner of the LPGA Tour since March 24, 1999. Prior to the season, Votaw oversaw the first LPGA Tour Players Summit in Arizona. He recently answered media questions prior to the Bank of Montreal Canadian Women's Open. TY VOTAW: We have had four different winners of our major championships this year. Annika, Se Ri Pak, Juli Inkster and just this past week, Karrie Webb at the Weetabix Women's British Open at Turnberry. And I think that speaks to the fact that when you got the four best players in the world winning your four major championships in any given year, that I think speaks very strongly on the breadth and depth and quality on the LPGA Tour and in fact 13 of the past 15 major championships have been won by those four players. So it's just the years that they have had in the past four years on this Tour have been remarkable. And I think when you look back on the history of the LPGA those four years and the dominance of those four players I think will be reflected in the history books as four of the greatest players who ever played the game. We have had a lot of talk this year about the players summit that we conducted in March in Phoenix before our season started. Where we gathered all of our players together, 178 players in three days, and we shared with them the business plan of the LPGA for the next five years, as well as all the things that we are asking the players to do on behalf of the association. And also telling them what the LPGA is doing on behalf of them. So that everybody has a greater understanding of the road map for the next five years in terms of business of the LPGA. One of the central things that we discussed as far as the players were concerned as part of our five year business plan is or was the Five Points of Celebrity that we asked each of our players to work on and be aware of. And we have been approached by any number of players over the years to say what can we do to make ourselves more marketable. Well our fans after conducting a number of episodes of research with our fans came back to us and said, look -- and we did our own investigation of other celebrity athletes. And we come up with the Five Points of Celebrity. And the objective of those Five Points of Celebrity is, look, if you do these five things, if you improve in these five areas, you will become more marketable. Because every single successful celebrity athlete embodies at least these five characteristics. And if you are then more marketable because you improved in each of those areas, the overall enterprise that is the LPGA will become more marketable as well and that will only elevate the overall media awareness and sponsorship effectiveness of the organization. Click here for the complete interview with Ty Votaw.
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