The Wire, golf's only daily transaction newsletter
July 18, 2003 • Volume 5, No. 13
a publication of the Golf Press Association

 

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  Today's News

Business
Callaway Golf Company announces its financial results for the six months ended June 30, with net income of $76.6 million and diluted earnings per share of $1.16, both records for the company. The Company estimates diluted earnings per share for the year of approximately $0.95 on a lower revenue estimate of $780 million.
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Marketing
Thorny Lea Golf Club selects MembersFirst to enhance their member communications. The club will use the MembersFirst Web-based interactive marketing and member communications system to increase member participation at events and tournaments and to inform members of timely club information and news.
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Events
The San Diego Convention Center Corporation and the San Diego Convention & Visitors Bureau welcome the 2003 PGA Fall Expo, the country's second largest marketplace for retailers of golf-related merchandise, to the San Diego Convention Center for the first time ever, August 5-7.
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Equipment
AccuFLEX Golf Elite Long Drive Team member Dan Boever, who has been featured in national television ads as a member of the Pinnacle Long Drive Challenge Team, used an AccuFLEX PRO LD 50" shaft to score a hole-in-one at the 349-yard 18th hole at Kemper Lakes GC in Illinois.
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AccuFLEX Golf's ICON v.2 shaft was used by AccuFLEX Long Drive Team member Greg Stafford to set the World Record of hitting 1,000 300-yard drives in a 12-hour period. This Long Distance / Endurance event was held at the Callaway Golf Learning Center in Las Vegas, Nev.
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Carlton Golf, a new and growing, value driven, golf equipment company, is continuing to make rapid inroads into the golf market by becoming a retail partner with the VGM Club, the nation's largest buying alliance for green-grass golf facilities.
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Briefly
Philip Golding of England has won The Royal Bank of Scotland Shot of the Month Award for June. He receives The Royal Bank of Scotland Shot of the Month Trophy from Waterford Crystal and a check for 1000 pounds to be donated to a charity of his choice. ...

POWERFUL GOLF, a golf enhancement audio book on compact disc that helps golfers lower their score by changing the way they think, is awarded the Partners Club Seal of Approval. ...

Tommy Armour Golf Company, a subsidiary of Huffy Corporation, hires Christian Cervantes as Regional Sales Manager, Western United States. Cervantes will be responsible for leading the strategic sales initiatives in the western region for the Tommy Armour Golf, RAM, Teardrop and Zebra Golf brands respectively. ...

Taylor Made-adidas Golf Company and Pixl Golf Company confirm that the two organizations have been involved recently in litigation, but that the case has been resolved to the mutual satisfaction of both parties. ...

Egli & Associates, Inc., a major distributor of the new Joe's Original BACKTEE, welcomes www.browsegolf.co.uk as the 10th and most recent e-tailer to join their internet sales network. ...

United Turf Industries, developer of SofTrak Synthetic Putting Greens, the high-performance turf for residential and commercial use that closely simulates the look and feel of natural grass greens, establishes a new SofTrak dealership in Vermont and Eastern New York through Bob Kelly. ...

SortaGolf.com emerges as one of golf's most popular Weblogs, or blogs. The SortaGolf.com blog was launched this past May serves up a daily diet of golf-related news and opinion from its own point of view. ...

New golf firm Eidolon Golf introduces its first product offering, V-SOLE wedges, built around founder Terry Koehlerís patented technology. Each wedge in the line features two distinct bounce angles in the sole. ...

The Mississippi Development Authority Division of Tourism announces the state has been named the "Best Up-and-Coming Domestic Golf Destination of the Year" by The Golf Insider, the industry's leading golf-travel-rating publication.

 CASUAL FRIDAY: A Wee Nip And A Wry Smile

With a wry smile and a slight chuckle that Casual Friday watched the proceedings of the 132nd British Open Thursday.

Tiger Woods loses a ball off the first tee. Jerry Kelly chalks up a snowman-plus three on the par-4 first hole and Steve Elkington will return Friday after signing for a 15-over 86. It all makes that evening cocktail go down a bit smoother.

Granted, Casual Friday would have spent more time walking the knee-high rough, hacking from the deep bunkers and four- and five-putting on greens that look like they are a good acre in size. But there never was a phone call or a mailed invitation from the Royal and Ancient Golf Club to play in this year's Open Championship.

The first-round scoring average was 76.49, a full five strokes over par.

Seeing the players struggle, seeing them fight course conditions and their own frustration is classic golf theatre. There are enough weeks out of the year when the pros drive the fairway, hit the green in regulation and then drain one birdie putt after another. Yawn.

Watching Woods and a contingent that included caddie Steve Williams, forecaddies and the voices of those in the gallery sift through the thick and gnarly rough off the first tee was refreshing. How many times has the Saturday foursome at the local club spent minute after minute in the thicket trying to find the errant tee shot?

While Hennie Otto's 3-under 68 might stand as the low round of the tournament - if the wind stays put - Fredrik Jacobson's 1-under bogey-free round might be more impressive.

"There really is a huge element of luck," said Phil Mickelson of playing well in a British Open.

Casual Friday can relate. As a high-handicapper, shooting in the low- to mid-80s - even on the local muni - would take a certain amount of good fortune from the golfing Gods.

SECOND CUT

Golf literature appears to be on the rise. There is not a season that goes by when there is not three or four mass produced releases. Thus, it is with great delight when Casual Friday gets a regional-based book.

"Golf in the Lowcountry" (Joel Zuckerman, Saron Press) takes readers on a journey through the Hilton Head, S.C., and Savannah, Ga., regions. The book is a mix of course reviews, essays and personality profiles that combined are tied into a nice, quick read that spotlights courses and people that might otherwise go unnoticed.

DOUBLE CLICK
www.badgolfmonthly.com

OK, so the high scores in the opening round of the British Open was not as much about bad golf as it was the weather and course conditions. But since this was the highest single-round scoring average of the year on the PGA Tour, it is as close to bad golf as there may well be this season.

Reader's Forum
Who is your pick to win this week's British Open Championship at Royal St. George's? How important is it for Tiger Woods to win when he does not currently hold a major trophy?