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March 19, 2003 • Volume 4, No. 53
a publication of the Golf Press Association

 

Courtyard Marriott at Lake Buena Vista, Florida

 

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  Today's News

Courses
The Royal and Ancient Golf Club has announced that the 2007 Walker Cup match between Great Britain and Ireland and the United States of America will be played at Royal County Down.
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Golf course builders Heritage Links and SAJO Golf are combining their best features to offer a full range of golf course construction services. The combined firm, which will utilize the Heritage Links name, will offer both a golf and a utility division to meet their customers' needs.
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The PGA Grand Slam of Golf, the season-ending showcase of golf's major champions, will return to Poipu Bay Golf Course and Hyatt Regency Kauai Resort & Spa, in 2003 and 2004.
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Technology
Harbour Pointe Golf Club in Mukilteo, Wash., chooses to use the Cybergolf Broadcast System at their facility. The system includes email marketing functionality, email data collection, stats tracking and a online survey creator among its many inexpensive, easy-to-use features. Cybergolf will also build a new website for the club.
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Tours
The Ladies Professional Golf Association Tour membership votes to expand from three to five the number of exempt LPGA Tour cards earned through the Futures Tour money list.
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Tournaments
In an effort to become the premier tournament on the Champions Tour, the Bayer Advantage Invitational has been renamed the Bayer Advantage Celebrity Pro-Am.
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Equipment
Callaway Golf Company reclaims the title of the top driver brand across the world's major professional tours combined. A total of 157 Callaway Golf drivers were used on the PGA, Champions, LPGA and PGA European tours combined this past week, compared with 152 drivers for the nearest competitor, according to data from the Darrell Survey Co. and Sports Marketing Surveys Ltd.
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The Golf Factory, Ltd., of London enters into a long-term marketing and distribution agreement with SST to offer SST PURE technology throughout England as well as Spain, Portugal, France, Wales, Scotland, Egypt and the Republic of South Africa.
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Vince Ciurluini used the Harrison Pro 2.5 Ti Tip shaft as the engine to propel a drive 357 yards and win the season-opening qualifying school of the Long Drivers of America.
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Publications
Golf enthusiasts might not realize that Augusta National Golf Club has been drastically changed from its original design - and not at all for the better. So asserts golf historian Daniel Wexler in his new book, Lost Links: Forgotten Treasures from Golf's Golden Age ($45.00 from Clock Tower Press).
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Players
For the sixth time in as many tournaments, a new player took home the most Charles Schwab Cup points, leaving a host of players near the top of the year-long standings. At the SBC Classic, Tom Purtzer won his first Champions Tour title and earned 225 Charles Schwab Cup points.
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Briefly
USA Golf Products, Inc., officially contacts O'Egli, Inc., the inventors and manufacturers of the new Joe's Original BACKTEE, regarding a concern about patent infringement. ...

Suburban Publishing Corp. of Peabody, Mass., will publish the inaugural edition of North Shore Golf magazine the first week of April. The magazine will be published bi-monthly during the golf season - April, June, August, October - for a total of four issues. ...

Golf Marketing comes to an agreement with Iceland State TV & Radio to broadcast and promote golf through 60 Amateur & Pro-Am golf events throughout Iceland and their outlying regions starting in 2003. ...

New York's Ravenwood Golf Club, which was named one of the top 35 public courses out of 325 to open in the U.S. last year by Golf Magazine, announces the appointment of Mike Roeder, PGA, as its General Manager and Head Professional. ...

The Virginia State Golf Association adds P.J. Boatwright interns Audrey Morgan and David Ramsey to the VSGA staff. Morgan will be serving the VSGA Women's Division, while Ramsey will be assisting with the VSGA Foundation. ...

Display units for U.S. Kids Golf equipment now incorporate a five-driver display rack to show the company's new line of titanium drivers. The company also offers a bag and set display and entry-level display unit. ...

Hillman Properties, Inc., announces that World Golf Village is getting its first resort and spa community. Located in the King & Bear, Laterra will be a 41-acre luxurious courtyard community of just under 400 resort residences inspired by the enchanted history of St. Augustine and the ancient tradition of golf. ...

Ronald A. Drapeau, president, CEO & chairman of Callaway Golf Company, will be the keynote speaker at an event hosted by TiE San Diego, part of a global non-profit networking organization which nurtures and facilitates entrepreneurship. Mr. Drapeau will speak on "Changing the Company's Style from Entrepreneur to Professionally Managed" at a networking dinner on March 25 in La Jolla, Calif. ...

Christina Kim, who celebrated her 19th birthday by shooting a 62 in the third round of the Welch's/Fry's Championship last weekend, will compete in the LPGA Takefuji Classic at Las Vegas Country Club, April 14-19. ...

The Professional Golfers' Association of America selects public relations agency Alday Communications Inc., to assist in developing and implementing public relations and marketing strategies for Link Up 2 Golf, a national industry initiative to increase golf participation in the United States.

 COMMENTARY: Short Can Be Sweet at Sunset

As golf tournaments go, The Honda Classic is on the lower tier of the food chain. It clearly isn't a major, or even a notch below. In the mid-90s it was simply the stop between Doral and Bay Hill. While some of its winners were top players like Fred Couples, Nick Price and Vijay Singh, many titleholders are lesser-known professionals.

The event had problems finding a home. After leaving the TPC at Eagle Trace in 1991, it was played at Weston Hills from 1992-95, went back to Eagle Trace in 1996 and continued at the TPC at Heron Bay in 1997-2002. The whole time at Heron Bay no one - players, media or tournament officials - had anything good to say about the course or the facilities, so eventually name players didn't come. An alternative had to be found.

A change came to the Honda Classic in 2003. It moved north to West Palm Beach, it was played on a new course and while all the facilities at The Country Club at Mirasol were not yet complete, the potential was huge in comparison to the previous facilities. This year's tournament site, the Sunset course designed by Arthur Hills, served as another temporary home while the Sunrise course designed by Tom Fazio grows in.

The Fazio course will be much longer and much more difficult than the Hills course, which gave 2003 champion Justin Leonard a venue to set a new tournament scoring record at 24-under-par, one of the lowest winning totals at a PGA Tour event.

The new course brought a compelling stage to a Tour that at times can be down right boring. And it was a wide-open event where hot equipment didn't make the difference, but ball striking, putting and course management were what was necessary to navigate the shorter Sunset course. Driving distance was never part of the discussion. Instead players were all hitting from relatively the same position on the fairway, and length was not an issue.

After their rounds, players talked about the difficulty of playing a course where if they made four pars in a row they were panicked they were falling behind. They had to stay overly disciplined not to get out of their game.

Inadvertently, The Honda Classic became a different golf tournament - different than any other event on the PGA Tour with the possible exception of the Bob Hope, which is played over four courses in the desert of Palm Springs and is noted for its easy course setup and low scoring.

Frequent birdies made watching the competition compelling for the fans, which is really what it's about - good golf.

The Honda Classic will never be a major and probably never be a top-tier tournament, but it can stand on its own and be a compelling golf event. The only way that can happen is to keep the event on the Hills Sunset course and not move it to the 7,400-plus yardage of the Sunrise course.

Golf should be fun. The Honda this year was a fun event. Let's see the professionals play this kind of game once a year.

Reader's Forum
Arnold Palmer, the host of this week's PGA Tour event, the Bay Hill Invitational, extended an invitation to 63-year-old Jack Nicklaus to compete. Nicklaus has recently lost weight and is swinging well, but missed the cut in his most recent PGA Tour outing at the Ford Championship at Doral. As a golf fan, do you prefer to see big names, even if they aren't playing as well as in their prime, or would you rather see new young talent be given the exemptions into PGA Tour events?

Let us know your opinions by sending your responses to mailto:info@gpagolf.com by Thursday at 5 p.m. ET with the subject line RE: Exemptions. Also include your first initial and last name, along with your city and state or country.

Send your responses to info@gpagolf.com