Retail
Nike Golf, capitalizing on the success of its men's and women's apparel concept shops in 2002 has introduced a full-line footwear concept shop for on-course and off-course retailers.
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Equipment
Designed by GolfWorks founder Ralph Maltby and available exclusively from The GolfWorks, the Logic Tech line of metal woods and irons reflects Maltby's theories on clubhead design, honed over more than 40 years in the golf industry.
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After eight full-field events on the PGA Tour in 2003, CHAMP has increased the number of golfers wearing its soft golf spikes from an average of five golfers for the same period in 2002 versus 21 in 2003. At the most recent Ford Championship at Doral, a total of 66 golfers wore CHAMP spikes.
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Players
Donna Andrews, LPGA Tour player, will serve as the honorary chair of the 2003 Executive Women's Golf Association Member-Get-A-Member campaign.
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Outfitted completely in apparel and footwear from Nike Golf, Grace Park teed up the new TA2 SPN and a new set of Nike Golf clubs for her first event, the LPGA Tour's Welch's/Fry's Championship in Tucson that started Thursday.
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Aiming to make her professional career as successful as her record-setting collegiate run, rookie Lorena Ochoa kicks off her first full LPGA season using Nike Golf TA2 LNG golf ball and wearing Nike Golf shoes.
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Nineteen-fifty-three.

Six starts, five wins, three major titles.

In short, a season as perfect as Ben Hogan's swing, and a year that belonged to Hogan.

Golf is celebrating the 50th anniversary of Hogan's magical season - one that every golf fan should absorb. In the era of Tiger Woods, as good as many of his seasons have been, especially the three-major year of 2000, Hogan's abbreviated '53 campaign still has to rank as the best season ever.

Yet Hogan was an intensely private man and 50 years later he still remains a somewhat mysterious figure. Worth the time is boning up on just who Ben Hogan was as a player and as a person. Curiously there are more books on Woods than there are on Hogan, but the ones that are out on Hogan are worth reading.

Casual Friday, in its never-ending desire to please its public, has decided to give a quick synopsis of the best of Hogan (and in no particular order):

1. Hogan (Curt Sampson, Rutledge Hill Press): Probably the best biography on Hogan ever written. This book helps readers as close to Hogan as they will ever get. Hogan was a craftsman at golf, and author Sampson has crafted a book equal to Hogan's play.

2. The Hogan Mystique (The American Golfer): The equal to Sampson's book, though in pictures by noted photographer Jules Alexander. Also compelling are the essays written by such top golf writers Dave Anderson and Dan Jenkins, as well as a commentary by Ken Venturi.

3. I Remember Ben Hogan (Mike Towle, Cumberland House): Author Mike Towle served as editor on the Sampson book, but this book is more the word of those pros and people who came in contact with Hogan.

4. Ben Hogan's Secret: A Fictionalized Biography (Bob Thomas, MacMillan): Right there on the book's cover it says that this is fiction, yet Thomas does a splendid job of taking the facts and weaving them with fictional Hogan dialogue and thoughts. This book helps give some insight as to what Hogan might have been thinking.

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