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January 24, 2003 • Volume 4, No. 15
a publication of the Golf Press Association

Courtyard Village

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Equipment
GolfGear International, manufacturer of the award-winning line of Tsunami drivers, fairway woods and irons, all using proprietary forged-face insert technology, is poised for rapid growth in 2003. The company reports a new management team in place, a new product development program under way and a comprehensive new marketing plan, including a direct response program, ready to kick off.
For more...

Titleist advances its NXT microbrand product performance with the introduction of the New NXT and New NXT Tour golf balls. Both models feature patented Fusablend cover materials for softer feel, and large core technology for faster velocity that has been pioneered and are exclusive to the Titleist brand.
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Callaway Golf adds 48-degree and 50-degree models of its Forged Wedges. The company also introduces two new models to the popular Odyssey 2-Ball Putter line: the Odyssey White Hot 2-Ball Center-Shafted Putter and Odyssey DFX 2-Ball Putter, which features patented Stronomic insert technology.
For more on Callaway's Forged Wedges...
For more on Odyssey's 2-Ball Putter line...

PGA Show Guide
Don't miss The Wire's PGA Show Guide! If you did not receive one in your email inbox, click below to read about The Wire's featured products from Orlando.
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Sponsorship
Ancona clothing and apparel announces its new relationship with professional golfer Peter Jacobsen. Jacobsen, a veteran of more than 25 years on the PGA Tour, will wear Ancona polo shirts and apparel throughout 2003.
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Associations
The National Golf Foundation releases NGFGolFacts.com at this year's PGA show. NGFGolFacts.com is the product of the NGF Demand Model, which predicts golf participation and propensity to play golf at all 208,790 census block groups in the United States.
For more...

The First Tee, a nonprofit youth golf initiative of the World Golf Foundation, is selling merchandise originally received as donations through its new store on eBay. The new store is managed by 3balls, an established eBay golf seller.
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In keeping with its plan established in 1999, The PGA of America will again distribute a total of $2.6 million to charities and universities throughout the nation on behalf of the American participants in the 2002 Ryder Cup Team Matches. With this donation, a total of $5.2 million has been distributed as designated by the 1999 and 2002 U.S. Ryder Cup Teams.
For more...

Briefly
Ireland's Padraig Harrington is the first recipient of The Royal Bank of Scotland Shot of the Month Award, in association with The European Tour, for November and December. Harrington's winning shot came at the 16th hole of the BMW Asian Open at Ta Shee Golf and Country Club, Taiwan. ...

The PGA of America selects Professional Gifts & Awards as an Official Product Partner for the 2004 Ryder Cup Matches. PG&A is also an Official Product Partner for the 2003 PGA Championship. The company will be showing select items from these collections at the 2003 PGA Merchandise Show in Booth #6434. ...

International Golf Maintenance signs a maintenance agreement with Date Palm Country Club in Cathedral City, Calif. IGM began operations at the course Jan. 1 to help improve the Club's overall maintenance program and efficiencies. ...

The Slammer & Squire and King & Bear golf courses at World Golf Village have chosen Book4Golf.com to provide online tee time services. ...

The Toronto Stock Exchange approves plans by ClubLink to purchase up to 941,600, or 5 percent, Common Shares of its own stock. The company will cancel all the shares of stock it buys. ...

PGA Tour player Todd Barranger, who holds the record for the Longest Drive (408 yards) at any PGA Tour event in 2002, will use the AccuFLEX "ICON" shaft in his driver and fairway woods again in 2003. ...

The scenic beauty of the Monterey Peninsula and the AT&T Pebble Beach National Pro-Am serve as the backdrop for the third PGA TOUR/USA Youth Golf Clinic in 2003. Twenty-nine scheduled clinics this season will introduce the game of golf to more than 10,000 youths nationwide. ...

Scott Sickich has been named director of golf operations for Palm Coast Golf Resort and The Lodge at Ocean Hammock. ...

Jazz Golf Equipment Inc., manufacturer of the "Ball Launcher" series of drivers, offers the FatCat3 line of clubs as well as the Lady Jazz lines at Scheels department stores throughout the Midwest. It also introduces the Jazz Vibe iron, which features tungsten weightingfor a lower center of gravity. ...

GustBuster, the top wind and rain protection on professional golf tours, introduces its new SunBuster sunglass line. SunBusters feature SolaRex nine-layer, 20+Polycarbonate lenses, and most models have EyeQ polarization, glare-preventing flash mirroring, water-resistant AquaPel treatment and S-Gard scratch resistance. ...

The Virginia State Golf Association plans to hold 62 one-day events at some of the commonwealth's premier courses. The tournaments, open to men and women, are comprised of a senior (age 50 and older) as well as a regular (18-49-year-old) division. One-day tournament entry forms, schedules and details are available at www.vsga.org or by calling 804-378-2300, ext. 11. ...

Skinner Marketing, a Calgary based direct marketing company, obtains the exclusive North American television marketing rights from Calgary based Eos Sports. Skinner's exclusive agreement gives it the right to be the only direct marketing firm that can sell Eos' new line of innovative securable golf bags, on TV. ...

Brush-T, a unique tee made of bristles that imparts less spin on the ball, now uses a stronger material to meet increasing demand from a variety of users, including low-handicap players and driving ranges. ...

APA Optics encourages people to keep track of their ultraviolet radiation exposure with a line of personal UV monitors, the SunUV Monitors. ...

Colorful sun protection hats from Wallaroo Hats include a new 2003 line of SPF 50+ crushable, washable and fashionable hats. View the hats at Booth #11846 at the PGA Show. ...

Huffy Sports introduces the Tommy Armour line of indoor/outdoor putting greens. The patented new line incorporates manicured, synthetic turf with adjustable breaks to mimic real-life playing conditions. ...

Track your golf scores and analyze your game with Smart21.com's new eCaddy digital scorecard. The handheld device helps a golfer count putts, chips and total strokes as well as fairways hit, greenside bunkers and saves. ...

Momentus Golf, manufacturer of the popular Momentus Swing Trainer, launches the new Momentus II Swing Trainer and Short Game Wizard at Booth #1913 of the PGA Show. The club is a 60-degree wedge design with a weighted shaft and proprietary grip, suitable both for swing training and short game applications. ...

Otey Crisman Putters introduces CNC Milled Putters with complete Putter Fitting System and Floor Display at Booth #2213 of the PGA Show. The new designs feature four modern blade models and an oversized mallet with steel shafts. ...

Mitchell Golf Equipment Company introduces new club repair tools at Booth #2213 of the PGA Show. The TourGauge Putter Machine incorporates easy sliding bearing gauges and a magnetized shaft crade to register the shaft for accurate loft and lie measurements. ...

MisterCart Portable Misting System, a personal cooling system that can be retrofitted to most golf carts, debuts at Booth #4639 at the PGA Show. MisterCart uses water from a garden of golf shop hose as the cooling agent and can be attached in less than 10 minutes. ...

Old Century Classics, provider of quality games and toys, expands its line of Coffee Table Games with the release of Old Century Pinball Golf and Old Century Tee Time Golf Labyrinth.

 PGA SHOW: Appealing to the Young and Young-at-Heart

ORLANDO - One theme that is carried throughout the 2003 PGA Merchandise Show is a desire to appeal to new and younger golfers. From large companies like Nike, with hip new clubs and top golfer Tiger Woods endorsing their products, to smaller firms using the colors and fabrics of extreme sports, the golf industry is doing more to market to the 18-35 age group.

PGA Show CoverageAt the OGIO booth, a modern steel structure used music and street dancers to attract buyers to the company's new line of golf bags, which boast features like outer framework, a club management system know as the Woode that places woods vertically along the side of the bag, and neoprene ball holders.

"We paid attention to how a bike is designed, with external shocks," said OGIO spokeswoman Kelly Mooney on the outer framework that marks the new EXO stand bag. "By putting the framework on the outside, there's more space in the bag. And reduced stays mean that there is less friction on rubber grips."

Aside from the bright colors like orange and blue that mark the new line, Mooney says most of the new features are more subtle.

"Until you study the bag carefully, you won't notice. But when you use the bag - that's when you'll notice the changes."

But is the music, the lights, the colors, the marketing-with-attitude approach finally going to take off in the conservative golf industry? Not everyone thinks so. A pair of buyers rounded the corner near the OGIO booth, stopped to glare at it, and one muttered to the other, "Now, they've really missed the boat. That's not the way to market to golfers."

Click here to read the full story.

Reader's Forum
Last week, 13-year-old Michelle Wie competed in the Monday qualifier for the PGA Tour's Sony Open in Hawaii. Playing from the championship tees with the men, she shot a 1-over 73 but failed to earn a spot in the tournament. Should PGA Tour fields be open to anyone who can qualify, or should they have age and/or gender restrictions?

Watch for another Reader's Forum question Monday.