The Wire, golf's only daily transaction newsletter
September 3, 2004 • Volume 6, No. 172
a publication of the Golf Press Association




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Today's News
Equipment
Wilson Golf will bring its new Wilson Staff product line to Carl's Golfland in Bloomfield Hills, Mich., Sept. 13-16, for consumer testing. For more...

Nike Golf, on the heels of the Ignite driver, which is averaging more money per start on the PGA Tour than any other driver according to Golf Datatech, introduces the Ignite T60 fairway woods. For more...

Feel Golf Company receives a positive review on its Game Improvement Full Release Grips. For more...

Travel
Treetops Resort, located in the Pigeon River Valley region in Northern Michigan, reports that it is on schedule to post record revenues in 2004. For more...

Jerry Quinlan's Celtic Golf is offering four packages to next year's 134th Open Championship. For more...

People
The Ladies Golf Union announces that Ada O'Sullivan has been re-appointed captain of the 2005 Vagliano Trophy and 2006 Curtis Cup teams with Fiona Norris again acting as team manager. For more...

The Fontaine family of Dunwoody, Ga. announces the death of its patriarch, Robert "Bob" Fontaine, 58, on Aug. 29. Fontaine started his career in the men's apparel business in 1969 and later launched and managed Polo Ralph Lauren's golf apparel business from 1998 until 2001. For more...

Internet
BunkerShot.com Golf Magazine launches its local editors program. For more...

HMS Golf-managed Southbridge GC in Savannah, Ga. signs with Cybergolf to use its e-mail marketing system. For more...

Associations
The Golf Course Superintendents Association of America and the National Golf Course Owners Association announce that the Club Managers Association of America will join them in presenting the Golf Industry Show Feb. 10-12 at the Orange County Convention Center in Orlando, Fla. For more...

The Executive Women's Golf Association, Lehigh Valley (Pa.) Chapter creates the Metro Northeast Women's Amateur, to be played Sept. 18-19 at Center Valley Club. For more...

Events
PGA Tour veteran Fred Funk is the latest current PGA touring player to sign on to play in the Inspired Golf Fantasy Golf Experience at Celebration Golf Club in Orlando, Oct. 23-27. For more...

Briefly
The Golf Club at Castle Hills, a semi-private golf club in Lewisville, Texas, has completed nearly $1 million in capital improvements.

Casual Friday: An Amateur In Status Only
The other day, Casual Friday was asked for an opinion on amateur sensation Ryan Moore.

For those not so up on their amateur golf, Moore is the 21-year-old from Puyallup, Wash. who has had the best amateur season this side of Bobby Jones' Grand Slam year of 1930. In short order, he's only won the NCAA Championships, Western Amateur, Sahalee Players Championship, U.S. Public Links and U.S. Amateur Championship.

The question, though, required some thought.

Casual Friday had the privilege of watching Moore play for the first time at the U.S. Amateur. Early in the week, Casual Friday's opinion of Moore was that he exuded an air of quiet arrogance. His responses to questions were both vanilla and cliche. You know, one shot, one day at a time.

But as the week wore on and he eliminated players with the cool calmness of an assassin, Moore still remained reserved, but far from arrogant. The young man was simply on a mission. Unbeknownst at the time, Moore began the summer intent on having one of the greatest summers by an amateur ever. He wanted to win everything he entered.

For a 21-year-old to set that as a goal and then achieve it is somewhat mind-numbing. Think about it? Enter five consecutive events and then go win them.

The closest thing Moore's feat compares to is Byron Nelson's 11-straight wins in 1945. The argument that Moore was playing against amateurs is irrelevant because the cream of the talent he beat will one day be professional.

Moore's ability to put what he has done behind him and focus on the task at hand has been likened to that of Tiger Woods. OK, the Tiger Woods of say 2000, not of '04. But Casual Friday hates likening a person to Woods or anyone else, for that matter.

Moore is Moore. He may be calm and quiet and may not exude a lot of flash and wit -- though he has his moments -- but the bottom line is that the kid can play some golf.

Casual Friday realized that while first appearances really do make an impression, in the end, looks can be deceiving.

Double Click
www.amateurgolf.com

A very good site for checking out the amateur scene. While it may not have the complete nitty-gritty, it's a good place to bone up on those players who may he hovering under the professional radar.

Reader's Forum
At the recent Buick Championship, only one of the top-25 ranked players in the world were in the field. In the end, Woody Austin defeated Tim Herron in a playoff. With the majors, the World Golf Championships and the Cups -- Ryder and Presidents -- so bunched together, is the PGA Tour season too long? Does it have too many events? Would it be OK to have fewer events and stronger fields?

The Wire wants to know your thoughts. Send comments to info@gpagolf.com with the subject line "Quantity." Only those responses that include first name, last initial and hometown will be considered. Send responses by noon ET on Thursday, Sept. 9. Comments will be published in the Friday, Sept. 10, edition of The Wire.

Send your responses to info@gpagolf.com