The Wire, golf's only daily transaction newsletter
August 27, 2004 • Volume 6, No. 167
a publication of the Golf Press Association




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Today's News
Tournaments
The Women's Western Golf Association will hold its 26th National Senior Championship, Sept. 27-29 at Sunriver Resort, Sunriver, Ore. For more...

Players
Srixon staff professional Toshimi Kimura won her first event of the season at the JLPGA's Mitsubishi Ladies at Daihakone Country Club in Hakone, Japan on Aug. 22. For more...

People
Srixon Sports announces today the addition of five new territory managers in the Northeast. For more...

Briefly

Casual Friday: Golf Products Potpourri
To date, this year's golf season has been one of the best in recent memory. On the PGA Tour, Phil Mickelson, Ernie Els, Vijay Singh and a host of others have provided more exciting moments that you can shake a 2-iron at. And that's before the Ryder Cup brings patriotic fervor to a boil. Amateurs like Spencer Levin, Ryan Moore, Paula Creamer and the Big Wiesy have given us great hope for the future, as well.

As for your own game? Well, Casual Friday is sure its seen some fine moments, but probably could improve with just a few tweaks here and there -- even if it is just aesthetically.

Following are s a few products that might not actually help you shave strokes off your score, but at least make you look good.

ECCO Golf Shoes, (800) 886-3226, www.eccousa.com
A division of the worldwide footwear giant, ECCO is a fast-growing name in men's and women's golf shoes. Fusing ultra-style and cutting-edge comfort technology, ECCO's 2004 men's collection features 10 styles and 27 color combinations, including the unprecedented World Class City GTX and World Class Saddle GTX, which retail for $350.

Available in 11 styles and 38 color combinations, ECCO's 2004 women's collection is endorsed by LPGA Tour stars Juli Inkster, Rosie Jones, Moira Dunn, Heather Daly-Donofrio and Hilary Lunke, among others.

Lija by Linda Hipp (formerly Hyp Golf), (888) 263-1191, www.lijastyle.com
The latest offering from Vancouver, Canada-based designer Linda Hipp, Lija (lee-zha) is golf's most fashion-forward, upscale women's apparel line.

For the past seven years, Hipp has designed uniquely universal wear made for all aspects of an active woman's lifestyle, especially golf. Using the highest quality materials, Lija allows creative, independent women to look feminine and feel comfortable on- and off-course.

Like ECCO, a fast growing brand in women's golf, Lija's 2005 collection features 160 fun, attractive and trend-setting pieces and is found in more than 750 discerning retailers in North America, including Marshall Fields and Nordstrom.

Proderma Sun and Skin Care Products for Golfers, (800) 447-3035, www.prodermaproducts.com
An 11-product line featuring the recently introduced Prism sunscreen, Proderma's breakthrough line of preventative and therapeutic sun and skin care products specifically formulated for golfers is used by PGA Tour pros and available at hundreds of on- and off-course shops nationwide.

The company's non-greasy (no club slippage), odorless and bug repelling products have all been dermatologically tested for and proven to be hypoallergenic and noncomodogenic. With nearly $1 billion spent on skin-cancer surgery annually, Proderma can help save the life of the golfers you love.

Graphite Design International Golf Club Shafts, (888) 707-6132, www.gdintl.com
Preferred and played by the 2004 Masters and PGA Champions, Graphite Design's popular graphite and multi-material golf club shafts are widely used on the PGA Tour. Commonly referred to as the BMW of shafts and the ultimate driving experience, GDI recently introduced the new, high-performance PM line.

Suited for players with higher clubhead speeds, PM shafts for drivers and fairway woods feature stiffer bend profiles throughout the length, higher kick points, lower torques and more active tips than customary shafts.
The innovative design keeps spins lower, improves launch and yields a penetrating trajectory.

SofTrak Synthetic Putting Greens, (877) 694-7336, www.unitedturf.com
Used by Tour standouts Fred Couples, Steve Flesch, Bruce Lietzke and Donna Andrews all of whom had SofTrak greens built in their backyards these low-maintenance synthetic putting greens hold shots from as far as 125 yards.

Standout golfers of all levels use SofTrak greens to improve their games, including Texas Christian University's D'Rae Ward, who has had a green in her backyard for the past six years and recently won the Conference USA women's individual championship.

SofTrak greens are also increasingly popping up as amenties at Bed & Breakfasts, retirement communities and condo complexes.

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