The Wire, golf's only daily transaction newsletter
December 8, 2004 • Volume 6, No. 237
a publication of the Golf Press Association





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Today's News
Internet
PGA Golf Exhibitions and the Golf Press Association announces a partnership to produce Golf Data OnLine (www.golfdataonline.com), an online industry directory and resource of golf-related manufacturers that will launch in conjunction with the 2005 PGA Merchandise Show. For more...

Mesa del Sol Golf Club in Yuma, Ariz. is the ninth Premier Golf Management Inc. facility to sign on to use the Cybergolf broadcast/e-mail marketing system, Web site design and hosting package. For more...

Equipment
Nakashima Golf confirms that its NP-R 19-degree utility wood was used by one of the two winners of the recent World Golf Championship-World Cup. For more...

Adams Golf expands its assortment of woods with the introduction of the new Redline RPM Stainless Steel fairway wood and the Ovation 460cc driver. For more...

C-Thru Grips from Golf Pride wins on two continents -- at the Office Depot Father/Son Challenge and at the Australian Open. For more...

FLGolf, the exclusive distributor of Volvik Golf Balls, addresses its short- and long-term inventory solutions. For more...

Marketing
Pine Island Country Club in Charlotte, N.C., partners with Clickit Ventures to use its e-mail marketing system to increase communication with current members as well as potential members. For more...

Element 21 Golf Company president Nataliya Hearn announces that they have signed an agency agreement with Chicago-based marketing and public relations firm, The Media Group. For more...

Colleges
University of North Carolina menšs coach John Inman announces the signing of Robert Riesen of Pinehurst, N.C., and Chase MacFarland of Savannah, Ga. For more...

Augusta State women's golf coach Trelle McCombs announces that Anna Lindeborg of Stockholm, Sweden has signed a national letter-of-intent to play for the Jaguars beginning in the fall of 2005. For more...

Technology
Steelwood Golf Club and Resort, located in Loxley, Ala., acquires and installs Crescent Systems management software to assist it with business automation needs. For more...

Players
Cleveland Golf congratulates Vijay Singh for winning the PGA Tour's Player of the Year award for 2004. For more...

Associations
Bill Love, president of the American Society of Golf Course Architects, predicts that golf facilities will increase their interest in course remodeling due to the impact of new equipment technology, competition for rounds, advances in turfgrass management practices and years of use. For more...

Briefly
Graphite Design International won the manufacturer and brand counts for the 79th straight week at the Nippon Series JP Cup on the Japan PGA Tour, an unprecedented streak that dates back to the 2002 season, according to the Darrell Survey.

The 2005 Esteban Toledo PGA Tour Pro-Am, benefiting the Get A Grip Foundation and featuring a number of yet to be announced PGA Tour players, will be held Monday, Feb. 14 at the Cresta Verde Golf Course in Corona, Calif.

The First Tee Greater Atlantic City receives a $30,000 grant over the next three years from the U.S. Golf Association and a $3,400 grant from The First Tee national organization.

Commentary: Understated and under appreciated the PGA Tour Qualifying Tournament
If the Ryder Cup is one of the great sports spectacles in the world, then the recently completed PGA Tour Qualifying Tournament has to be regarded as one of the most compelling for the raw and visceral emotions it elicits from the competitors.

For all those who subject themselves to what must seem like quite a sadistic golf examination after first surviving up to two preliminary tiers of tears Q-School isn't a tournament. It's bamboo shoots under the fingernails. It's six days of heavy metal music for symphony lovers, gallstones, a week's vacation in Siberia in your under shorts. It's a creation of Beelzebub, who was never a golfer. It's Haagen Dazs ice cream topped with liver and onions sweet underneath if you can just get past piles of misery. You get all this for the low, low cost of a $12,000 entry fee (based on a three-stage trip).

A fascinating component of Q-School is that it continues to produce some of the game's finest golfers at a time when the Nationwide Tour's status looms large as a better preparatory arm for the PGA TOUR. The top 20 money winners on the Nationwide Tour now graduate to the big tour because statistics prove that the rigors of that competition gird the participants for bigger challenges down the road.

Q-School still tends to be a lightning-in-a-bottle proposition that reveals talent, nerve, character and guts over 108 holes. What it can't indicate is sustainable skill level from those who leap through its fires.

Having said that, Q-School is far from an academic exercise. The last two British Open champions, Todd Hamilton and Ben Curtis, came from its ranks. The 2001 class included veteran Tommy Armour III, who holds the PGA Tour's 72-hole scoring record. Mike Weir, the 2003 Masters champion, was medalist in 1998, and U.S. Ryder Cup player Scott Verplank was medalist the year before that.

The Qualifying Tournament is about as egalitarian as you can get in sports. Sure, there exists open qualifying for the U.S. Open and British Open, but those are for single tournaments. Q-School is for entry into a league, if you will, and a very tough league at that.

While Nationwide Tour players have outpaced Q-Schoolers in recent years in retaining their exempt status on the PGA Tour, the Qualifying Tournament remains a worthwhile process. The only downside to it is the dearth of coverage on television it receives. It deserves more, much more.

Q-School is a lab experiment where the participants all are placed in virtual test tubes for six days. We should get more of an opportunity to see which men emerge as Jekylls and which as Hydes. Then we'll have a better understanding of how some become major champions and stars.

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