The Wire, golf's only daily transaction newsletter
December 16, 2003 • Volume 5, No. 117
a publication of the Golf Press Association
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Today's News
Marketing
Golfer's Guide Marketing Solutions is chosen to design a new Web site for the Michigan Golf Trail, a collection of 15 acclaimed Arthur Hills-designed courses located throughout the state. Golfer's Guide will build, host and market the trail's Web site, which will feature a comprehensive listing of all 15 courses including pictures, descriptions, directions and surrounding attractions. For more...

Mather GC in Mather, Calif., is the latest facility to sign on to use the Cybergolf Broadcast/Email Marketing System to help stay connected to their customers through e-mail newsletter, web-special and online customer survey creators. Cybergolf will also build a Web site for the course. For more...

Equipment
FLGolf, distributor of Volvik Golf Balls, announces International Golf has reported high sales of the company's Crystal golf ball. For more...

Strategic Shaft Technologies joins forces with European golf equipment manufacturer Makser to create Makser PURE woods and irons, expected to be available by January 2004. For more...

Tours
The PGA Tour donates $50,000 to Driving 4 Life, a Massachusetts-based campaign dedicated to finding a cure for ALS. The disease has stricken two members of the PGA TOUR family recently, former PGA Tour member Jeff Julian and Bruce Edwards, longtime caddie for Tom Watson. For more...

Retail
Golflexx signs a distributor in the Asian market to sell its golf flexibility device. Golflexx currently has 145 accounts opened in the United States and will display its product at the PGA Merchandise Show in booth No. 11547. For more...

Players
Thailand's Thongchai Jaidee secured his fourth Asian PGA Tour victory at the Volvo Masters of Asia last week, moving to No. 154 in the Official World Golf Ranking. Peter Senior won the Australian PGA Championship to move to No. 221. For more...

People
Emerson International selects PGA Professional Tony Crawford to be Director of Golf Operations at its new golf facility, Eagle Creek Golf Club in southeast Orange County, Fla. For more...

Internet
The Scrambler, Buff-Golf.Com's adventure guide, will review and preview the finest scrambler's tools of 2003 and 2004 - all wedges and trouble clubs. For more...
Briefly
The Boomerang 2-Ball Putting System will make its official launch at the 2004 PGA Merchandise Show in the UK Pavilion (9047). ...

DVPUTT, the first putting stroke computer analysis system designed for the professional instructor and club fitter, will make its official debut at the 2004 Merchandise Show. ...

The Golf Headquarters retail association elects Julian Bunn of Raleigh, N.C., as Chairman of the Board. The company also selected a new slate of corporation officers: John Rang, president; Dick Hanson, vice president; and Pat Baker of the corporate office, Secretary/Treasurer. ...

ELCOT Golf announces Steve Nieman will serve as tournament director for the LPGA Tour's Franklin American Mortgage Championship benefiting Vanderbilt Children's Hospital. Hosted by Amy Grant and Vince Gill, the tournament is scheduled for May 10-16, 2004, at Vanderbilt Legends Club. ...

Pro-Design, a U.S. manufacturer of custom woven golf towels and throws, appoints four new sales representatives - Mark Feld (Tennessee & Mississippi), Charlie Sampson (E. Mass, Rhode Island, New Hampshire & Maine), Jack Foster (S. Texas) and Jim Jimerson (Arizona, New Mexico and Las Vegas, Nev.). ...

Fifteen-year-old Philip Francis, a freshman at Notre Dame Preparatory High School in Scottsdale, Ariz., is granted an exemption to play in the 2003 Australian Open. The event begins December 18 at Moonah Links on the Mornington Peninsula near Melbourne. ...

Grant E. Key III of Lynchburg, Va., has been re-elected to serve a one-year term as the president of the Virginia State Golf Association in 2004. ...

America's first steel shaft manufacturer, Royal Precision, congratulates clubmakers Bill Wellman (BW Golf of Houston, Texas) and Doug Lemons (Precision Golf Shop in Canton, Ohio) on their successful completion of the Certified Rifle Center technical training program. ...

La Jolla Club Golf Company introduces two new Junior Club Slatwall Displays to showcase its complete line of Junior Clubs. ...

Gauge Design Golf, makers of premium milled putters, announces that it is now offering its Putter Loft & Lie Gauge to retailers and individuals.

TEE BOX: Week of December 18-21
PGA TOUR/CHAMPIONS TOUR/LPGA TOUR
Wendy's Three Tour Challenge
Dates: Dec. 20-21
Site: Henderson, Nev.
Course: Reflection Bay Golf Club (par 72, 7,184 yards)
Purse: $850,000. Winner's Share: TBA.
Television: ABC (Sat.-Sun., 4-6 p.m.)
Internet: www.pgatour.com
2002 Champion: PGA Tour, 5 under. (John Daly 69, Jim Furyk 69, Rich Beem 70)

OTHER TOURNAMENTS

PGA Tour of Australasia: Australian Open, Dec. 18-21, Moonah Links, Rye, Australia.

Sunshine Tour: Ernie Els Invitational, Dec. 16-17, Fancourt Hotel & CC, George, South Africa.

Davidoff Tour: Okinawa Open, Dec. 18-21, Southern Links GC, Okinawa, Japan.

Reader's Forum
Do you plan to increase, decrease or keep the same the amount of instruction you pay for in 2004? What instructor do you go to or can you recommend, and what course or school does he or she teach at?

Send your response to The Wire by 5 p.m. Thursday with the subject "Instruction". Include your first initial and last name, city and state or country. Responses will be published in Fridays issue of The Wire.

Send your responses to readersforum@gpagolf.com.