Travel Michigan Selects GolfSwitch for Tee Times
GolfSwitch Helps Michigan Golfers Book Tee Times Online
Contact Curtis Sojka
GolfSwitch
480-429-7280
csojka@golfswitch.com
or Cindy Snyder
Travel Michigan
517-335-1871
Snyderc3@michigan.org
SCOTTSDALE, Ariz. (December 3, 2001) -- GolfSwitch, a division of Spectrum Golf, Inc., announced today that it has signed a license agreement with the Michigan Economic Development Corporation (MEDC). MEDC houses Travel Michigan -- the State of Michigan's official agency for the promotion of tourism. As part of this agreement, GolfSwitch's Internet booking engine, WebPro, will be integrated into travel.michigan.org so that Michigan golfers may make tee times online.
GolfSwitch WebPro makes it fast and simple for golfers to learn more about golf courses, find available tee times and make reservations. Through GolfSwitch WebPro on the Travel Michigan web site, golfers will now have one convenient place to turn to for all their Michigan golf reservation needs.
"As Michigan continues to move up the ranks among the top golf destinations in the country, we need to meet the challenge of offering the best service possible to golfers selecting Michigan as their golf destination," said George Zimmermann, Vice President of Travel Michigan. "With GolfSwitch, we provide the ability to book tee times online at multiple courses and receive electronic confirmation of their reservations immediately."
GolfSwitch already has a large presence in Michigan and has been helping golf courses book more rounds. For the period beginning September 25, 2000 and ending September 25, 2001, more than 38,075 rounds of golf were booked using the GolfSwitch Network in Michigan. With Travel Michigan now using WebPro, the number of rounds booked next year in Michigan through GolfSwitch is expected to grow significantly.
Robert Chiti, GolfSwitch General Manager, commented, "We've been investing heavily in Michigan this year, bringing new golf courses, hotels and marketing partners onto the GolfSwitch Network. Our goal is to replicate what we've done recently in places such as Scottsdale, Las Vegas, Hawaii and Sacramento, promoting Michigan as a golf destination to millions of golfers throughout North America."
GolfSwitch will be at the Michigan Golf Course Owners Association (MGCOA) Annual Conference today and tomorrow at Soaring Eagle Resort and Casino in Mt. Pleasant. To learn more about GolfSwitch, please stop by their booth or contact Doug Reichel at 480-429-7297.
ABOUT TRAVEL MICHIGAN
Travel Michigan is the State of Michigan's official tourism promotion agency. Housed within the Michigan Economic Development Corporation, Travel Michigan collaborates with the state's destination marketing organizations to market Michigan and provide comprehensive visitor information services, with the overall goal of creating and retaining jobs in the state.
The Michigan Economic Development Corporation, a partnership between the state and local communities, promotes smart economic growth by developing strategies and providing services to create and retain good jobs and a high quality of life. For more information on the Michigan Economic Development Corporation's or Travel Michigan's initiatives and programs, visit their website at www.michigan.org.
ABOUT GOLFSWITCH
GolfSwitch, a division of Spectrum Golf, Inc. headquartered in Scottsdale, AZ, is a Vertical Internet Application Service Provider (VIASP) that owns and operates the largest private communications network in the golf industry. GolfSwitch's products and services are designed to help golf course operators enhance customer service, increase revenue and reduce operating costs. The GolfSwitch Network also enables golf courses to market their tee time inventory to thousands of GolfSwitch Network distribution partners including hotels, national golf web sites, travel agents and golf vacation planners. For more information on Spectrum Golf or GolfSwitch, please visit www.golfswitch.com or call 480-429-7280.
keywords: Golfswitch, Sepctrum Golf, Michigan Economic Development Corporation, MEDC, Travel Michigan, WebPro, George Zimmermann, Robert Chiti