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MembersFirst Names The Hamilton Group As Public Relations Agency Of Record Contact Kevin Sniffen NEW YORK (July 29, 2003) - John H. Frew, President & CEO of The Hamilton Group announced today that the firm has been selected by MembersFirst, Inc. to provide public relations and marketing communications services. MembersFirst, based in Wayland, Massachusetts is the nation's leading provider of Web-based interactive marketing and member communications. Focusing on member relationship management, MembersFirst clients include membership-based organizations such as private golf & country clubs, health & fitness clubs, business clubs, yachting clubs, alumni clubs, social clubs and associations. The company has hundreds of clubs as clients including some of the most prestigious in the country. In addition, MembersFirst is exclusively endorsed by many state golf associations, selected by PGA sections, and has partnerships with leading associations including IHRSA, International Health Racquet & Sportsclub Association. The company's next-generation software features an extensive system of Web-based communication tools designed to enhance communication between club managers and members by providing around-the-clock access to club news and information including an interactive calendar of events, reservations, merchandise and online billing statements. The system also helps streamline club operations by cutting fixed printing and mailing costs, membership database creation/management and event and club marketing initiatives. "We are excited to be working with The Hamilton Group because of the firm's extraordinary experience in golf and it's ability to help companies like ours best position ourselves in a highly competitive marketplace and expand our brand to new markets," said Larry Gulko, Senior Vice President, Chief Marketing Officer of MembersFirst. Frew announced that Kevin Sniffen, an Account Director who joined the firm from GOLF MAGAZINE would manage the client relationship. The Hamilton Group is a New York City based public relations and marketing communications firm that operates on the basic premise that every client is entitled to direct counsel and service by the firm's principals. The firm possesses more than 80 years experience working with major communications agencies, corporations, and sports and healthcare organizations. Practice areas include: business-to-business, consumer marketing, professional and financial services, sports marketing and event management and lifestyle public relations. The Hamilton Group may be contacted at (212) 213-3144 or jfrew@thehamiltongroup.net. |