GOLF TIPS Magazine Presents The GT 2002 Technology Awards For Innovative Design In Golf Equipment

Contact Shannon Rouisse
310-820-1500
srouisse@wernerpublishing.com

LOS ANGELES (September 12, 2002) - With its first annual Technology Awards, GOLF TIPS Magazine gives long overdue recognition to golf equipment designs and concepts that provide enhanced performance for amateur and professional golfers alike.

Recipients of the 2002 GT Tech Awards symbolize the continued evolution of the golf equipment industry and its implementation of advanced technology, new materials and computer-driven design. Award-winners-20 technologies from the categories of driver, iron, wedge, putter and golf ball design-have each demonstrated new trends in a variety of areas, including the use of new materials, novel production techniques and innovative construction methods.

A panel that included GOLF TIPS editorial staff, industry veterans and key retail merchants, carefully selected the GT Tech Award recipients. As the industry's number-one source for golf equipment reviews and news, as well as publisher of the best-selling, all-equipment buyer's guide on the market (The Annual Golf Equipment Buyer's Guide), GOLF TIPS has established itself as a credible source of golf equipment information and education. The GT Tech Awards is yet another vehicle golfers can use to heighten their awareness of golf equipment technology and how it pertains to their game.

Says GOLF TIPS Editor David DeNunzio, "The majority of golfers associate performance with specific products. Our goal in establishing the GT Tech Awards was to create awareness of the specific technologies that make performance possible."

GOLF TIPS Media Group Publisher Dave Brennan adds, "More new products and technological advances have been brought to the game during the last 10 years than over its entire history. Much of this new technology has contributed positively to the golfers' experience-some so much so that their entire respective merit deserves special recognition. It is an honor and pleasure to announce the 2002 winners."

In the driver category, PING's Chemical Milling, TaylorMade Golf's Inverted Cone Technology, Mizuno's CORETECH design, MacGregor's V-Cavity weighting and Zevo's PreLoaded technology were honored. Among iron advancements, Titleist's Multi-Piece cavity insert, Mizuno's Hollow technology, Zevo's Flying Buttress design, Callaway's Tungsten Matrix and Cleveland's Micro-Cavity technology garnered top recognition. In golf balls, Titleist's Dual Core construction, Maxfli's Tungsten Encased Nucleus, Precept's Seamless Cover Technology, Strata's Teflon coating, Callaway's Tubular Lattice Network and Wilson's True technology were awarded, as were putter-related technologies from Rossa and Never Compromise. Wedge breakthroughs by TaylorMade in its RAC line and newcomer PELZ Golf were also recognized.

For more information on the GOLF TIPS Magazine 2002 Technology Awards, pick up a copy of the Fall/Holiday issue or visit the GOLF TIPS Website at www.golftipsmag.com.

Golf Tips Media Group, part of the Werner Publishing Corp. family, publishes Golf Tips Magazine seven times a year and two special issues-the Annual Golf Equipment Buyer's Guide and the Instruction Annual. For an editorial calendar, rate card or other advertising information, please visit the Media Kit page at www.golftipsmag.com.