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2003 Darrell Survey Golf Equipment Almanac Tracks Rapid Changes In Pro and Consumer Golf Trends Complete and Unbiased Information from Golf's Leading Survey Company Contact Susan Naylor (media only) LOS ANGELES (March 27, 2003) - The Darrell Survey Company today released "The Darrell Survey Golf Equipment Almanac 2003," the latest edition of their annual book detailing the brands and models favored by consumer and professional golfers. The Almanac charts the rapidly changing world of golf equipment with a vast array of easy-to-use statistics. The Titleist Pro V1 ball, for example, has a PGA Tour driving distance average of 278.2 yards and driving accuracy average of 65.1%; in consumer usage, the Pro V1 is the most-used ball model among all handicap levels, and garners an overall Golfer Satisfaction Rating of 462 (out of a perfect 500). The product of tens of thousands of on-site equipment inspections conducted by the Darrell Survey each year, the Almanac analyzes consumer golf-equipment usage by age and handicap level, with satisfaction ratings calculated from the opinions of recreational golfers actually using the equipment in question. Regarding professional usage, the Almanac contains complete end-of-year usage results for the PGA, Champions, LPGA and Japan Golf Tours, including the brands and models used by the winning players. A unique feature of the Almanac is PGA Performance Statistics. Available for balls, drivers and putters, the statistics provide actual PGA driving distance, driving accuracy and putts-per-hole performance for specific equipment models. In a recent issue of Golf magazine, columnist David Feherty called the Darrell Survey Almanac "an essential piece of literature for the golfer who has everything and is having a hell of a time trying to figure out what goes with which, into where, and why." The Almanac includes coverage of the full range of golf equipment, including balls, irons, wedges, drivers, fairway woods, putters, shafts, grips, bags, gloves, shoes and shirts. "We're delighted that golfers everywhere are discovering the Darrell Survey Almanac," said Susan M. Naylor, president of Darrell Survey Company. "For experienced players, the book provides unparalleled detail about current professional usage, as well as insight into the equipment used by golfers like themselves. For newer golfers, the Almanac is a valuable tool for learning the game and avoiding costly equipment-purchase mistakes." A privately held company, Darrell Survey conducts market research for its subscribing golf-manufacturer clients. Its surveys of professional equipment usage have been conducted continuously since Eddie Darrell founded the company in the 1930s. In addition, since 1980 the company's surveyors have interviewed tens of thousands of consumer golfers face-to-face on courses across the United States. "The Darrell Survey Golf Equipment Almanac 2003" has a suggested retail price of $24.95, and is available directly from Darrell Survey at (800) 610-GOLF (4653) or at www.darrellsurvey.com. The Almanac is also available from golf shops, Amazon.com, Barnes & Noble and other local bookstores. ISBN 0-9703219-4-5. Also available in a Japanese-language edition. Features of The Darrell Survey Golf Equipment Almanac 2003:
To download a photo of the book for your publication (in JPG or TIFF format), go to: www.darrellsurvey.com/photos To request a review copy of the 2003 Almanac, email Lonnie Peralta at: almanac@darrellsurvey.com. Please include your name, organization and address for UPS shipping For more information on Darrell Survey Company: www.darrellsurvey.com |