RAY COOK GOLF INTRODUCES 'AUSTIN SERIES' PUTTERS

Anchored by new M1-A mallet, line features proprietary shaft technology and innovative assembly method

For more information, contact:
Jack Lynch
512.751.4388
JackL@raycookgolf.com
Barry Simpter
817.313.7628
BarryS@raycookgolf.com

DRIPPING SPRINGS, TEXAS (January 20, 2002) -- Ray Cook Golf, Inc. will unveil its 2002 line of products at the PGA Merchandise Show in Orlando, it was announced today by Jack Lynch, Chairman/CEO of Ray Cook Golf, Inc. Its flagship product is the all-new M1-A mallet, which anchors the new AUSTIN Series of putters. All AUSTIN putters feature Ray Cook's proprietary StepFlare' shaft and innovative assembly methodology. This new product offering represents the top of the Ray Cook product line, and is supported by three other series of putters at different price points -- Blue Goose, Billy Baroo and Classic Plus. All of these have been refined or completely re-engineered for 2002.

According to Lynch, each of the AUSTIN Series of putters provides an unprecedented level of feel and responsiveness, both during the stroke and at impact. The line is anchored by the newest rendition of the classic Ray Cook forged aluminum mallet, the M1-A. The mallet is joined by three blade designs, including a face-balanced offering.

"With the Austin Series, Ray Cook Golf has recaptured the soft classic feel of yesterday's putters using the shafts, materials and assembly methods of today's modern technology. One trial putt with a new Austin putter will tell any golfer this is a revolutionary product" explains Barry Simpter, Director of Sales.

The key to the AUSTIN Series putters is its proprietary StepFlare shaft and a device the company calls "The Secret Weapon", which facilitates the unique pneumatic assembly process. This precisely machined brass fitting acts as a unifier of the shaft and head, and allows a 'zero-tolerance' metal-to-metal fit in every putter. John Hatfield, Ray Cook's Director of Manufacturing/R&D contrasted this unique assembly process to all other putters, where the crucial shaft-to-head connection can be compromised by an amount of epoxy adhesive.

"The AUSTIN putters are built totally unlike any others on the market," explained Hatfield. "The 'Secret Weapon' and our pneumatic assembly process create the closest fit of head to shaft. And the benefit of that is a very pure, unified feel."

Ray Cook Golf, Inc. manufactures and markets the world-renowned line of Ray Cook putters, a brand that enjoys a 40-year legacy of success in the putter business and a competitive record of over 200 tour victories, including all the majors. The company, along with its subsidiary, Reid Lockhart, is headquartered in Dripping Springs, Texas.

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Quick Quotes: "The illustrious Ray Cook Golf legacy began with the introduction of our first mallet in 1963. We intend to continue our track record of offering classic designs combined with innovative technology. The AUSTIN Series, particularly the M1-A mallet, illustrates Ray Cook is committed to developing the most diverse line of high quality putters in golf." -- Jack Lynch, Ray Cook Golf Chairman/CEO "With the Austin Series, Ray Cook Golf has recaptured the soft classic feel of yesterday's putters using the shafts, materials and assembly methods of today's modern technology. One trial putt with a new Austin putter will tell any golfer this is a revolutionary product." -- Barry Simpter, Director of Sales "A key to the AUSTIN putters is our proprietary StepFlare shaft. It was designed to be heavier and have more flex than typical putter shafts. This ensures proper feel throughout the stroke and natural dampening of the sensation of impact. The unique geometry at the tip allows our unique 'force-fit' assembly process that unifies the head and shaft as if they were one." -- John Hatfield, Director of Manufacturing/R&D "The AUSTIN putters are built totally unlike any others on the market. One of the keys was the development of "The Secret Weapon," a precisely machined brass fitting that is threaded into the head of the mallet and the top of the hosel of the blade models. Each putter is assembled with our unique pneumatic assembly process, which guarantees the closest fit of head to shaft. And the benefit of that is a very pure, unified feel." -- John Hatfield, Director of Manufacturing/R&D