GOLF MAGAZINE and The Pinehurst Company Golf Institute Announce Unprecedented Research And Testing Partnership

Institute's Research to Be Published Exclusively in GOLF Magazine

Contact Kevin Sniffen
GOLF MAGAZINE
212-779-5066
kevin.sniffen@time4.com
or Gregg Anderson
The Pinehurst Company
910-235-8477
gregg.anderson@thepinehurstcompany.com

ST. ANDREWS, Scotland - GOLF MAGAZINE and The Pinehurst Company Golf Institute have established a research and testing partnership, it was announced today at the quadrennial meeting of the World Scientific Congress of Golf in St. Andrews, Scotland. Under the direction of The Pinehurst Company Golf Institute's Eric Alpenfels, the Institute will collaborate with the editors of GOLF MAGAZINE to conduct research on hundreds of golfers to test the actual efficacy of golf instruction tips and lessons. The results of this research will be published exclusively in GOLF MAGAZINE.

"This partnership with The Pinehurst Company Golf Institute will take our instructional content to an important new level," stated George Peper, Editor-in-Chief of GOLF MAGAZINE. "Only in the pages of GOLF MAGAZINE will golfers learn which tips and lessons truly work and which don't."

"On behalf of The Pinehurst Company, I'd like to say how proud we are that GOLF MAGAZINE has tapped Eric Alpenfels and The Pinehurst Company Golf Institute to partner in this very important research," stated Patrick Corso, President of The Pinehurst Company. "We have an outstanding relationship with GOLF MAGAZINE and look forward to this opportunity to contribute to the advancement of golf research."

The Pinehurst Company Golf Institute's research and testing is conducted by Dr. Robert Christina, Dean Emeritus of the School of Health and Human Performance at the University of North Carolina-Greensboro and one of the world's leading experts on the learning and performance of movement skills in sports. Research and testing will be conducted at various times of the year at each of The Pinehurst Company's three resorts: Pinehurst in the Village of Pinehurst, North Carolina, The Homestead in Hot Springs, Virginia and Barton Creek in Austin, Texas.

Beginning with the January 2003 issue, GOLF MAGAZINE will feature at least one instructional item each month that has been tested by The Pinehurst Company Golf Institute and carries the exclusive GOLF MAGAZINE effectiveness rating. Expanded editorial on the research and testing will also be featured on the magazine's Web site, GOLFONLINE.com.

GOLF MAGAZINE PROPERTIES is the largest golf media company in the world, reaching more than 16 million golfers through publishing, the Internet and events. Its flagship property, GOLF MAGAZINE, has been a leading authority on the game since 1959 and its Web site, GOLFONLINE.com, is ranked No. 1 for reaching golfers. GMP also publishes the official publications for the PGA TOUR, LPGA Tour, Senior PGA TOUR, and U.S. Open. Other properties include the Sybase Big Apple Classic, one of the premier events on the LPGA Tour, aired on NBC; the AT&T Pebble Beach National Pro-Am Magazine, and The Met Golfer magazine. GMP is a publishing division of Time4 Media, the world's leading publisher of leisure-time magazines. Time4 Media is a subsidiary of Time Inc., which is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE: AOL).

The Pinehurst Company is a subsidiary of Dallas-based ClubCorp. It was formed in 2000 to leverage the worldwide recognition and outstanding reputation of ClubCorp's flagship resort, Pinehurst. Joining Pinehurst (home of the 1999 and 2005 U.S. Open championships) in the family of Pinehurst Company resorts are The Homestead (America's first resort, founded in 1766) in Hot Springs, Virginia and Barton Creek in Austin, Texas. In addition to its resort properties, The Pinehurst Company includes some of the nation's top corporate golf clubs, including Firestone Golf and Country Club in Akron, Ohio; The Owners Club, a luxury vacation home ownership club; The Pinehurst Company Golf Institute and resort real estate. For more information visit www.thepinehurstcompany.com.