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United States Golf Marketing Alliance Introduces Database/Direct Marketng Resource For Golf Facilities Contact Kevin Sniffen NEW YORK, N.Y. (April 15, 2003) - The United States Golf Marketing Alliance (USGMA) has created a new direct marketing resource for golf facilities looking to attract new members, increase facility revenues or increase the number of rounds played on their courses. According to the latest National Golf Foundation research study, golf facilities reported relatively flat revenues with two-thirds of them reporting a decrease in rounds played in 2002. Those facilities that reported an increase in rounds in 2002 cited improved or more aggressive advertising/marketing as one of the main reasons for the increase. The USGMA is now offering facilities nationwide the use of its exclusive 6.5 million-name database of golfers who play 20 or more rounds per year. Based on a facility's needs, the USGMA will analyze the database and select from it, potential customers likely to consider playing a clients' facility. The database can then be further refined to target the specific geographic or lifestyle demographics of the desired customer. The USGMA then works with the facility to determine the most effective vehicles to reach these potential customers and encourage them to play the course. Facilities can reach potential customers using USGMA's custom-tailored direct mail programs or it's proprietary Member Contact Service (MCS) to reach qualified prospects via phone. The Member Contact Service gives the facility owner/manager the option of recording a customized message, which is then delivered to the prospect via his/her phone. "As competition increases for a slowly decreasing pool of golfers, facilities need to develop a sound marketing plan to differentiate themselves from the competition and attract new players," said Marty Friedman, President USGMA. "Relying on word of mouth and advertising in the local newspaper won't fill the tee sheet anymore." Friedman added, "We are offering every golf facility in the US the opportunity to undertake a custom direct marketing program at a fraction of the cost and time it would take to do on their own." The United States Golf Marketing Alliance, based in Manasquan, New Jersey provides products and services to both the golf industry and enthusiasts. Its business-to-business division uses proprietary technology and exclusive databases that enable golf facilities to market their courses on a one-to-one basis, creating enhanced customer relationships. The consumer division, through its Web site www.usgma.com offers a wide range of golf products and services including a travel agency offering full concierge services and escorted trips to golf's most popular destinations. |