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The First Tee Teams With MembersFirst To Help Spread Message Of Junior Golf Pioneer in Member-Relationship-Management Helps The First Tee Enhance Communications Among the Organization's 122 Facilities Nationwide Contact Kevin Sniffen WAYLAND, Mass. (July 28, 2003) - The First Tee, an initiative of the World Golf Foundation created to introduce young people to the game of golf and its inherently positive values, has announced a partnership with MembersFirst, the leading provider of Web-based member relationship management solutions. The MembersFirst system will help The First Tee enhance communications with all representatives at its 122 facilities nationwide. "In three years, The First Tee has grown to introduce more than 170,000 children to golf nationwide," said Amy Caruso, communications manager for the organization. "Working with MembersFirst gives us an opportunity to strengthen the brand, disseminate a consistent message for Chapters and participants, and promote The First Tee's mission, goals and purpose to the public from the same platform." Anthony Baudanza, Founder and President of MembersFirst, said the company is looking forward to helping The First Tee inspire more children to view golf as a sport in which they,ll be able to participate for a lifetime. "It is gratifying to work with The First Tee," Baudanza says. "It is our belief that if we have more kids playing golf, we,ll have more good kids. Working with this amazing organization gives us the chance to not only help the organization get kids to commit to a sport they can cherish for a lifetime, but it also gives us the chance to reach adults establishing The First Tee Chapters and help them build a consistent message and establish a rapport among groups throughout the country." Caruso said working with MembersFirst will help propel the organization to greater success. "This was an important project for us," she stated. "We looked at several other companies and decided that MembersFirst gave us the best opportunity to provide in-depth knowledge and innovation to help our Chapters speak from the same platform, grow significantly and strategically, and constantly bolster their commitment to young people and the communities that The First Tee serves. MembersFirst will help us find new ways to communicate consistently and proactively throughout The First Tee Network providing the platform for Chapters to communicate directly with the Home Office and each other, as well as with The First Tee suppliers, sponsors and other constituents." About The First Tee The First Tee is an initiative of the World Golf Foundation. Since its inception in 1997, The First Tee has opened 122 facilities and has introduced the game of golf to more than 170,000 young people. The program, s focus is to give young people of all backgrounds an opportunity to develop, through golf and character education, life-enhancing values such as honesty, integrity, and sportsmanship. The mission of The First Tee is to impact the lives of young people around the world by creating affordable and accessible golf facilities primarily to serve those who have not previously had exposure to the game and its positive values. Chapters are non-profit, tax-exempt entities granted a license to promote The First Tee brand and to use The First Tee curriculum to conduct The First Tee Experience at facilities and affiliates. About MembersFirst MembersFirst, Inc. is the leading provider of Web-based interactive marketing and member communications for membership-based organizations, including private golf & country clubs, health & fitness clubs, business clubs, social clubs yacht clubs, alumni clubs and associations. The Company's next-generation software features an extensive system of integrated Web-based communication applications, designed to enhance and streamline every phase of organizational operations, communications, and marketing initiatives, including user-defined documents, bulk email, and membership database creation/management. MembersFirst has relationships with over 300 renowned clubs across the United States and has been given a seal of approval by six state golf associations and several PGA sections. MembersFirst was launched in March 2000 and its corporate headquarters is located in Wayland, Massachusetts. Further information is available on the Web at www.memfirst.com or by calling 866-MEM-FIRST. |