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Golf Press Association

 

MembersFirst Introduces FirstSurvey

Contact Larry Gulko
Senior Vice President, Chief Marketing Officer
MembersFirst
508-653-3399
www.memfirst.com

(August 4, 2003) - MembersFirst introduces the next-generation of interactive member surveys to enable club management to get a true "pulse" on their members. The MembersFirst innovative online survey product will not only generate huge response rates at a fraction of the cost traditional surveys but also analyze the information "live" and make the results known to club management immediately.

FIRSTSurvey, one of the MembersFirst most powerful communications applications, can query your members quickly, easily, and cost-effectively. Online surveys are the most affordable method for surveying large groups, enhancing statistical validity. With FIRSTSurvey you will consistently:

  • Increase survey response rates.
  • Receive immediate feedback.
  • Easily create your own surveys.
  • Run multiple surveys simultaneously - inbound and outbound.
  • Eliminate interviewer bias.
  • Show your members they're important - that their opinions count.

Member feedback is vital to running your club. You cannot afford to be in a vacuum - you must know what's in the minds of the members to proactively plan for the future and plan for success. You need to gather satisfaction scores, measure outcomes, and conduct market research, and evaluate the responses. In essence, top-of-mind awareness and opinions that make your business thrive.

The architecture of FIRSTSurvey enables you to use this application for many different tasks.

  • Member surveys
  • Market research
  • Post-event reactions
  • Frequently asked questions
  • New member experiences
  • Ratings of programs and services

One of the most attarctive features of MembersFirst surveys are that they are easy to design, set up, and execute. You create the questions, answer options, and choose how the survey branches from question to question.

Deliver the "Ultimate Member Experience"

There's no better way to build long-term friendships with your members than to show you care. This effort pays huge dividends...short and long-term. You must continuall know "what's happening" in the minds of your members to both foster growth and plan future programs and services that members want. FIRSTSurvey enables you to have an ongoing dialog with your members and create a win-win for everyone in todays "busy" world.