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LPGA.com goes Hollywood Contact Neal Reid LPGA 386-274-6200 LOS ANGELES (April 1, 2003) - While a full field of LPGA stars prepare for The Office Depot Championship Hosted by Amy Alcott under the famous white letters of the Hollywood sign, LPGA.com takes advantage of the luster and style associated with Los Angeles to launch a new Entertainment Section today. The section, which capitalizes on the celebrity status of LPGA players and the LPGA's Fans First initiatives, provides visitors with fun, off-the-course photos, features and notes about some of the best women professional golfers in the world. "Fans have been embracing the entertaining offerings of LPGA.com," said Kathy Milthorpe, who oversees LPGA.com as LPGA senior vice president and chief financial officer, "and our numbers reflect that the celebrity 'Get Real' features and Photo Galleries, which showcase the star power of our players off the course, are among the most popular pages on the site. The development and launch of the Entertainment Section is designed in response to this increased fan interest and is consistent with our strategic focus of bringing our fans closer to the stars of the LPGA." LPGA.com visitors will notice a distinct look to the Entertainment Section that varies from other typical sports web sites. Some highlights from the Entertainment Section include: a In the Spotlight, which showcases in-depth player features from publications around the world; Picture Show, which houses the LPGA's popular Photo Galleries and "Exposed LPGA Tour Photo Album;" this section will feature coverage of player appearances in key media outlets, community events and off-course activities, such as Annika Sorenstam's upcoming appearance on "The Tonight Show with Jay Leno;" Talk Soup, which is an interactive area where fans can send questions to the "Ask Kris" (Kris Tschetter) advice column, hear audio updates by Leta Lindley in "Listen to Leta," and e-mail questions to their favorite players. The Entertainment Section also includes Hot Shots and Buzzworthy, which are quick snapshots of celebrity faces, trendy events and fun quotes from around the LPGA. In addition to the new Entertainment Section, LPGA.com is also launching "What's in the Bag", a feature produced through an online co-promotional effort between LPGA.com and TheGolfChannel.com. Established in 1996, LPGA.com is the premier Web site for women's professional golf featuring real time scoring, coverage of LPGA Tour events, golf instructional content from leading LPGA teaching professionals and an on-line pro-shop for golf and other sports merchandise. For the 2002 LPGA Tour Season, page views grew 51 percent; average monthly unique visitors were up 38 percent and registered users grew more than 200 percent. LPGA.com is supported through creative design and sophisticated technologies developed by SportsVision, an Emmy awarding-winning interactive sports marketing and technology company.