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Cyclonic Golf Shoes Rolls Out New Web Site Contact Mary Deatrick LEWES, Del. (April 21, 2003) - Cyclonic Inc., makers of high performance golf shoes for twenty-first century golfers with a modern sense of style, announced today the launch of its new web site, featuring the company's recently introduced "Made for the Greens. Inspired by the Jungle." branding campaign. Visitors to www.cyclonicgolf.com will now see the visual images of streetscapes and urban environments that serve as the cornerstone of the company's 2003 branding campaign, created to reach young golfers who want a golf shoe that looks more like a street shoe in line with their personal styles. These visuals are also showcased in recently introduced branding brochures, sales collateral and print ads in Golf Digest, Golf Magazine, Golfweek, PGA Magazine, Golf Tips and Men's Health. The website images, like those in the brochures, are accentuated with the familiar Cyclonic orange, black and white hues. "Obviously, our website is important for selling Cyclonics," said Tom Mandel, President, Cyclonic Golf Shoes. "Our audience skews to younger, style-conscious consumers who are quite web-savvy. Our customers not only order online, but they also use the web as a primary source, along with word of mouth among peers, to find products of interest and get more information about them. We've been selling shoes on the Internet for years now, and it's just a given that Cyclonic would continue to maximize our exposure on this medium." The new website features photography of all current Cyclonic models, including the new-for-2003 Tour Series and the Classic Series. Consumers can order online with ease, and the site also allows the company to reach out and advise golfers about retail stores in their area that carry Cyclonics. "Traditionally, one would think that selling shoes on the internet is challenging, but we've had great success, largely because of our younger audience is so confident about buying online," said Mandel. "We intend for our new site to be an incredible resource for current and potential Cyclonic customers." Visitors to Cyclonic's new site can also read recent customer comments and browse press clippings that featured Cyclonics. Future plans call for marketing partnerships and links to sites of interest to the Cyclonic customer. "We've got some unique ideas for keeping viewers coming back to our site. And of course we're looking at creative partnerships with golf -- and non-golf -- companies that speak to our same audience," said Mandel. About Cyclonic, Inc. Cyclonic was founded to lead golf footwear into the twenty-first century. Innovative styling that reflects a modern lifestyle, along with unprecedented comfort and unique high-performance designs, have made Cyclonic the most important golf shoe company for a new generation of golfers with a personal sense of style. For more information or to view the shoes, visit www.cyclonicgolf.com or call 1-877-CYCLONIC. |