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Globalizing Asia's Golf With International Expertise And China's Leading Manufacturers Contact Debbie Sim The present realm of international manufacturing is clearly experiencing a cost-initiated exodus of manufacturing jobs to China. Certainly not surprising, China being the most talked about giant growth market and most sought after manufacturing haven these days, surely has her advantage of being both cost effective and quality efficient. A major manufacturing domain for US & Europe Products, China has been producing premier goods compatible with international standards for worldwide sales. Ideal with very competitive cost for essential resources given her entry into WTO, China's no lack of innovation, creativity simply enhances her reliability as a manufacturing hub. With an array of products already under her manufacturing belt, it is only natural that China should attract more local enthusiastic manufacturers with the appropriate capacity and capability to manufacture international golf equipment and products under her vast manufacturing umbrella. In addition, golf in China will have much to gain from international golf expertise that establish themselves locally given their well equipped and in-depth industry specific knowledge. Such translation of pertinent skill and know-how from abroad will benefit China's burgeoning golf economy and provide the necessary for her golfers' development and up grading of skills. Given the Chinese's increasing affluence and pursuit of higher social status and prestige, the trend to be in the game of golf has been rising exponentially. To meet the escalating demand for more golfing facilities, about 500 to 1000 golf courses are either undergoing construction or in the process of serious implementation. All these are on top of China's minimal 195 existing golf courses. Comparing her with the existing golf giants, Japan has already 3000 golf courses while US has a whopping 16,382! The 1.3 billion populated China on the other hand certainly has more than enough land for many times more. In all, to globalize Asia's golf with International Expertise and China's Leading Manufacturers, an interactive global platform is needed to showcase her leading manufacturers and international expertise for the benefit of her local golf industry. As such, The PGA Show Asia, being the Only Full Scale Golf Trade Focused Show in China is here to facilitate such a movement and propel her towards globalizing the region's golf industry. Thus, The PGA Show Asia is well supported by key important organizations within the golf industry worldwide. They include The Golf Range Association of America (GRAA), The Golf Course Superintendents Association of America (GCSAA), last but not least, The Asian Professional Golfers Association (Asian PGA) that is established specifically for the development of Asian professional golfers and golf in Asia. In addition, The PGA Golf Merchants Federation Asia (PGA GMFA) also supports the Show to promote Asia's golf businesses to greater heights via the provision of consultation services and trade show. The Federation aims to provide suitable assessment pertaining to the Asian golf industry, and to serve as an effective link to bridge international golf industry trade professionals. By helping Asian companies expand internationally and assisting international companies in penetrating Asia, the Federation aims to achieve win-win situations for businesses in the East and West. Having garnered important support from various bodies and organizations, The PGA Show Asia is set to conduct Consultation & Training Seminars on a regular monthly/bi-monthly basis. Qualified professionals and PGA Show Asia representatives will then be specially invited to give industry updates and insights, as well as help identify business opportunities together with an advisory board for all golf merchants and interested traders. Special PGA Status Honour The PGA, otherwise known as the "Professional Golfers' Association" is the most renowned name in golf. With only 8 PGA-titled golf trade exhibitions around the world, it is indeed an honour to be one of the selected few. On top of being the First and only International "PGA" titled golf show in China, The PGA Show Asia is also the Only Golf Show with a Full Fledge Educational Convention. The Convention comprises a two-day seminar cum breakout sessions helmed by international golf experts, industry professionals and golf associations' members. In addition to providing an all-encompassing continuing education for Industry professionals like Golf Managers, Superintendents, Golf Professionals, etc, this Convention serves to also increase their knowledge, capabilities and proficiency at work with the latest industry news, updates, methodologies and technologies. At the end of it, all delegates will obtain a certificate of participation as proof of their overall learning experience. The PGA Show Asia will also be giving out certificates of recognition to Asia's premier manufacturers belonging to various golf equipment and product categories. This not only serves as an encouragement but also as an acknowledgement of their valuable contribution. The PGA Show Asia thus invites all international corporations and China's leading manufacturers to join us in our dedicated mission to globalize Asia's golf! THE PGA SHOW ASIA - TRADE AND INDUSTRIAL 2003, BEIJING will be staged from the 22nd - 24th November 2003 at the Beijing Exhibition Center. |