Top Buyers and Members of Golf's Leading Organizations Register to Attend the 2002 PGA Merchandise Show

Contact Sherry Major
954-432-1949
smajor@reedexpo.com
or Gail Billingsley
203-840-5400
gbillingsley@reedexpo.com

NORWALK, Conn. (January 4, 2002) -- Thousands of influential buyers and members of golf's leading organizations have registered to attend the 2002 PGA Merchandise Show, Jan. 24-27. As the world's largest golf trade show, the PGA Merchandise Show attracts some 53,000 industry professionals to preview the latest products of more than 1,400 exhibitors in 700,000 square feet of exhibit space in Orlando's Orange County Convention Center.

"The widespread participation of golf's leading organizations and buyers from around the world have made the PGA Merchandise Show the most significant international golf marketplace during the past 48 years," said PGA Golf Exhibitions Vice President and Show Manager Christopher McCabe. "We are humbled by this great history and dedicated to providing premium services that allow our attendees to efficiently and successfully conduct the business of the game."

Pre-registration has recently opened and large buying groups such as Austad's, Copeland's, Edwin Watts, Golfer's Warehouse, Golf America, Golfsmith, Hacker's Helper and Washington Golf Centers are sending top staff to the event. PGA Golf Exhibitions provides special amenities and services such as pre-show planning aids and on-site lounges to some 600 influential buyers as part of the event organizer's Key Buyer Program.

Additionally, golf's leading organizations will participate in the 2002 PGA Merchandise Show. Once again, The PGA of America, a partner in presenting the event, will service their members with a comprehensive Member Business Center, education programs, a member reception and membership points for attending the event. Also, numerous industry-related associations are hosting conferences, seminars and member lounges including the Association of Golf Merchandisers, Golf Range Association of America, National Golf Course Owners Association, Association of Golf Exhibitors, National Club Association, National Golf Salesman Association and National Golf Tournament Directors Association. PGA Golf Exhibitions provides several allied association lounges, meeting facilities and amenities to help improve the productivity of attending organizations.

Several other organizations such as the PGA Tour, USGA, LPGA, International Network of Golf and Golf Writers Association of America also are hosting business meetings in conjunction with the PGA Merchandise Show. Show attendees include PGA Professionals, golf buyers, business leaders, golf management companies, golf course owners, golf course superintendents, club managers, international buyers from nearly 80 countries, architects, developers, mass merchandisers, professional golfers, and entertainment celebrities.

For attendee registration information, call 1-800-840-5628 or click on www.pgaexpo.com. The PGA Merchandise Show, organized in partnership with The PGA of America, is one of five leading golf trade shows in PGA Worldwide Golf Exhibitions' global golf portfolio including the U.S. PGA Fall Expo; Premiere Golf in Costa del Sol, Spain; the Ontario PGA Golf Merchandise Show in Mississauga; and the PGA Merchandise Show of Australia in Sydney.

Reed Exhibitions is the world's leading organizer of trade and public shows with a portfolio of nearly 500 events servicing 53 industry sectors. There are 112,000 exhibiting companies that take advantage of Reed's marketing opportunities, which attract over 7 million buyers globally.

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