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Pride/Softspikes Brand, Trisport, Ltd., Dominate Plastic Cleats on PGA Tour
Contact Kelly Elbin
Vice President of Communications
Pride/Softspikes
The inclement weather at the Masters hardly dampened the parade of
Pride/Softspikes brand and other plastic cleats made by its sister company
Trisport, Ltd., which are being worn every week on the PGA Tour.
Here are some notes of interest about Pride/Softspikes brand cleats and Trisport products at the last two big events on the PGA Tour:
* At The Masters, 73 percent of those wearing plastic cleats chose to wear Black Widow cleats by Pride/Softspikes.
* Also at The Masters, 87 percent of those wearing plastic cleats wore products manufactured by Trisport, Ltd. (39 Pride/Softspikes brand, four adidas, one Callaway)
* At The Players Championship, 76 percent of those wearing plastic cleats chose to wear Black Widow cleats by Pride/Softspikes.
* Also at The Players Championship, 84 percent of those wearing plastic cleats wore products manufactured by Trisport, Ltd. (64 Pride/Softspikes brand, four adidas, one Callaway, one Oakley)
* Through The Masters, six of the top-10 official money winners on the PGA Tour, have worn Black Widow cleats in 2003.
Thus far in 2003, four PGA Tour events have been won by players wearing
Black Widow cleats.
All of these figures are verified by the independent Darrell Survey, which only certifies brands of plastic cleats worn each week on the PGA Tour and the other major professional tours in the United States. The Darrell Survey does not "brand" the use of metal spikes, which account for less than 1 percent of the products American golfers wear on the bottom of their golf shoes.
In fact, worldwide golf footwear leader FootJoy was the first shoe company to convert all of its lines from metal spikes to plastic cleats (Softspikes brand cleats). Today, 99 percent of all shoes made in America are shipped with plastic cleats, including the ones worn by the winner of the Ford Championship.
Since the start of the 2002 PGA Tour campaign, 23 official PGA Tour events, including the 2002 British Open and PGA Championship, have been won by players wearing Black Widow cleats.
Black Widow cleats with DCT are No. 1 in sales worldwide and are original equipment on FootJoy performance golf shoes.
Recently, Pride Golf Tee Company, the leading worldwide manufacturer of golf tees, acquired Softspikes, Inc., the pioneer of and worldwide leader in plastic golf cleats. The new entity is known as Pride/Softspikes.
Through its innovative displays and packaging, Pride/Softspikes encourages all golfers to maximize their performance by checking their cleats. They just may need a change.