Mid-Life Crisis Finally Gets the Respect It Deserves

OGIO's New Mid-Life Crisis (MLC) Cart Bag Offers Substance, Glitz

Contact Kelly M. Mooney
This Just In, Inc.
801-474-3824
kelly@tji-inc.com
or Jeff Sheets
OGIO
801-619-4100 x277
jsheets@ogio.com

BLUFFDALE, Utah (January 4, 2002) -- OGIO is facing a Mid-Life Crisis, and they could not be more proud. Like its namesake, the "MLC" is all dressed up and ready to turn heads, though deep down it knows its still a dyed-in-the-wool cart bag. The company unveiled the MLC today as the first of its new cart bag collection to debut at the 2002 PGA Merchandise Show in Orlando, Florida.

On the outside, the MLC is decked out with glitzy colors and accent features. Among the color combinations available are: Navy with Yellow accessory accents; "Juice" (orange) with Silver accents; Graphite or Black with Juice details; and Sage with a Silver lining. While each of the accent colors give the bag its "pop," they also serve a purpose.

"It's tiresome to search for your gear in the black holes known as your pockets," said OGIO Golf Sales Manager David Triptow, Sr. "We've used these accent colors to line these pockets as well -- to throw some light on the subject -- and make it easier to wade through the contents."

The MLC offers nine forward-facing pockets -- two of which are apparel-specific and one fleece-lined for valuables. Designed for pull or motorized cart use, the 7.5-pound MLC features a low-profile nine-inch top complete with full-length dividers and OGIO's signature Putter Pit. Two front-positioned trunk handles -- one on the top and one near the base -- make transition from trunk to cart a snap.

Constructed from durable Ripstop nylon, DPX and 600 D polyester, the MLC will be available for $190.00 (SRP).

For more information about OGIO's entire golf collection or to locate the nearest retailer, contact OGIO customer service at 800.922.1944 or 801.619.4100, or visit the company's web site at www.ogio.com.

Headquartered in Bluffdale, Utah, OGIO International, Inc. is a leading sport bag designer and manufacturer known for its extreme-sport inspired designs, fabrics and colors. The privately held company, founded in 1987, distributes products both nationally and internationally under the OGIO Sport brand name, and operates an OEM (original equipment manufacturer) division -- known as OGIO Engineered -- for other internationally known brands. Recipients of numerous design patents, OGIO's collection includes an extensive golf bag line as well as back packs, school packs, messenger bags, duffle bags and other active gear.

keywords: OGIO, Mid-Life Crisis, MLC, cart bag, David Triptow