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Golf Press Association

 

Two New Iron Hybrid Sets Are Latest Idea From Adams Golf

Contact Mary Beth Lacy
760-202-1181
mb@mblacy.com

PLANO, Texas (August 12, 2003) - Building on the success of the Idea Irons, Adams Golf has expanded the line for 2003 with two new sets: Idea a1 Hybrid and Idea a1 pro Hybrid. Now all types of golfers, from game improvement to scratch, can benefit from forgiving Idea hybrid technology.

Chip Brewer, CEO states, "We believe that the hybrid iron category offers some significant advantages over traditional iron sets and as a result the category has experienced impressive growth over the last 12 months. By expanding the Idea product offering to appeal to a larger segment of the market, we hope we can accelerate this growth."

The Idea hybrid Irons are a combination of i-Woods , hollow back and cavity back clubs integrated and designed to work together. Introduced last fall, the current Idea Irons have maximum game improvement features for the higher handicapper. And, the new Idea a1 is designed with classic game improvement elements that will help all golfers, including the better player. Rounding out the offering is the Idea a1 pro, which allows the better player to work the ball yet still benefit from hybrid technology. The results are three distinct Idea Hybrid Iron sets that are easy to hit, easier to control and more forgiving.

Features of the new Idea a1 Hybrid set are:

  • Easy to hit 3 i-Wood replaces traditional hard to hit 3 iron
  • Forgiving 4-6 hollow back irons replace conventional cavity back mid irons
  • Game improvement offset helps square the face at impact
  • Wide sole technology reduces miss-hits and promotes consistent, solid contact
  • Confidence inspiring game improvement topline, blade length and hitting area
  • Dynamic Gold Lite steel shaft or Aldila graphite shaft

The Idea a1 hybrid set is an 8-piece set made up of 3 i-Wood, hollow back 4, 5 and 6 irons, cavity back 7 iron-pitching wedge. Shaft is Dynamic Gold Lite Steel or Aldila Graphite. MSRP for the set is $449.99/steel or $499.99 /graphite.

Features of the new Idea a1 pro Hybrid set are:

  • Easy to hit 2 i-Wood replaces hard to hit 2 iron
  • Forgiving 3-4 hollow back irons replace conventional cavity back long irons
  • Reduced offset for control and workability
  • Thin topline the better player demands
  • Skilled players size and shape
  • Dynamic Gold Tapered Tip steel shaft

The Idea a1 pro hybrid set is a 9-piece set made up of a 2 i-Wood, hollow back 3 and 4 irons, cavity back 5 iron-pitching wedge. Shaft is Dynamic Gold or steel. MSRP for the set is $599.99/steel or $649.99 /graphite.