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Pellucid and Edgehill Complete Additional Customer Franchise Analysis, Conduct First Study Using Golf Local Market Analyzer Tool Contact Jim Koppenhaver President, Pellucid Corp. jimk@pellucidcorp.com www.pellucidcorp.com or Stuart Lindsay President, Edgehill Consulting Group, Inc. edgehillgolf@msn.com www.edgehillgolfadvisors.com (July 27, 2003) - Pellucid and Edgehill have completed another Customer Franchise Analysis (CFA) for a major national golf course management company. The CFA helped to identify an opportunity in low customer retention and a loss of transactions among the retained customer base for a midwest public golf course. The results will help the course focus its future marketing efforts against these two objectives and goals. The first practical application of Pellucid's Golf Local Market Analyzer (GLMA) was also performed for a public golf course in California. The GLMA is a web-based tool utilizing SRC's demographic facts and Geographic Information System (GIS) platform populated with Pellucid golf-specific reports. Estimates of the incidence level, number of golfers and demographic skews are calculated for any location and "draw area" in the 48 states. The GLMA is also imbedded with facility information for any location and its "draw area" including holes of supply by Pellucid facility types, annual rounds demand as well as mapping existing supply by facility type providing a quick view of the competitive landscape. The combination of the CFA and GLMA data provides a two-dimensional view of how well a facility is doing in attracting and retaining customers as well as providing an overview of the local market dynamics for comparison. Key business issues addressed by the GLMA/CFA combination are: What are the consumer fundamentals and supply/demand measures for our "draw area"? How is our facility performing on rounds demand vs. our peer group in our "draw area"? How many of our customers were retained/lost/acquired over the past year, what was their revenue value? Are we retaining and increasing the spending levels of our most valuable customers? Pellucid and Edgehill have now completed CFA applications in the East, Midwest, Southeast and Western regions of the US. Any golf course operator can get more information about the CFA and GLMA applications by calling Jim Koppenhaver 847.808.7651 or Stuart Lindsay 262.241.7088.