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adidas Golf Introduces New Brand Mark
Contact John Steinbach
TaylorMade-adidas Golf
760-918-6330
john.steinbach@tmag.com
CARLSBAD, Calif. (August 14, 2003) - adidas Golf has unveiled a new
brand mark for footwear, apparel and accessories that will debut at retail
in Spring 2004. The brand mark consists of a waving golf flag with three
dark, horizontal stripes (a symbol synonymous with adidas) positioned
beside adidas' well-known three-stripe performance brandmark.
"Flags have been used to claim new territories and to crown mankind's greatest achievements," says Bob Maggiore, Marketing Manager for adidas Golf. "adidas Golf's new brand mark symbolizes our commitment to reaching the highest level of performance and innovation in golf apparel, footwear and accessories."
The new brand mark will begin appearing on adidas Golf products and in consumer communications at the beginning of 2004, and will help to differentiate adidas Golf products from adidas' other sports products.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological evolution since being founded in 1979. In 1998 the company joined with adidas Golf, becoming a wholly owned subsidiary of adidas-Salomon AG. Dedicated to being the best performance golf company in the world, consumers can find more information on TaylorMade-adidas Golf at (800) 888-CLUB or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.maxfli.com or www.rossaputters.com.