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NGF Announces the Release of NGFGolFacts.com at PGA Show Contact Mike Alday or Beth Gast Alday Communications, Inc. 615-791-1535 JUPITER, Fla. (January 23, 2003) - The NGF (National Golf Foundation) is releasing NGFGolFacts.com at this year's PGA show. NGFGolFacts.com is the product of the NGF Demand Model, which predicts golf participation and propensity to play golf at all 208,790 census block groups in the United States. The information can be rolled up from block group to all other geographies, including MSA (Metropolitan Statistical Area), DMA (Designated Market Area), and NGF climate regions. NGFGolFacts.com is by far the most proficient and accurate predictor of golf demand in the United States. The model was built using the following inputs, unsurpassed in their accuracy: Representative surveys of United States households 200,000+ over the past two years Representative surveys of United States facilities 3,000+ over the past two years NGF Database of U.S. Facilities Detailed specifics on all 15,000+ facilities, updated annually NGF Database of U.S. Driving Ranges Detailed specifics on all 1,500+ driving ranges, updated annually NGF Database of Off-Course Specialty Retailers Detailed specifics on all 1,800+ golf specialty retailers, updated annually Applied Geographic Systems Detailed U.S. Census demographics NGFGolFacts.com is a valuable tool for virtually every golf business, including manufacturers, facility operators, media, developers and industry consultants. In addition to producing key information, indices, and ratios on all aspects of golf demand, NGFGolFacts.com also has tremendous mapping capabilities. Simply select a golf facility, driving range, golf retail store, or some geographic point of significance and you can print out reports that provide area golf supply, demand and age/income demographics. You can also print thematic maps showing the highest concentrations of golfers versus medium and low concentrations. The same can be done for rounds of golf and numerous demographic variables. You can also click on the aerial map feature and receive a satellite photo of your market area at any zoom level. The NGF will be demonstrating NGFGolFacts.com at Booth #4528 at the PGA Merchandise Show. About the NGF The National Golf Foundation, founded in 1936, is the industry leader in providing accurate information and insights on the business of golf. Based in Jupiter, Fla., the NGF serves many constituencies in the golf industry including equipment manufacturers; builders and developers; facilities and ranges; course architects; retailers; turf maintenance suppliers; golf associations and the media.