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adidas Golf Introduces Mercerized ClimaLite Men's Shirts
New Line Embodies "Luxury-Performance" Apparel Concept
Contact John Steinbach
TaylorMade-adidas Golf
760-918-6330
john.steinbach@tmag.com
CARLSBAD, Calif. (August
14, 2003) - adidas Golf has introduced a new line of men's golf shirts,
targeted at sophisticated, athletic players,
that combines adidas' ClimaLite(R) technology with mercerization, the
union of which results in an apparel concept that adidas Golf calls "luxury-performance."
In terms of luxury, the Mercerized ClimaLite(R) line features a sleek, modern fit with a slightly shorter sleeve and narrower body, while the color palette is both sophisticated and elegant.
From a performance perspective, adidas Golf's ClimaLite(R) fabric technology wicks sweat away from the skin to the outer fabric face for quick evaporation, keeping the golfer drier and cooler. The result is a shirt that fits well, looks stylish, and which keeps the player cooler, drier and more comfortable.
"Our new Mercerized ClimaLite(R) line is designed to be sophisticated in styling and technical in function," says Casey Waid, Director of Apparel for adidas Golf, "which is why we've labeled it 'luxury-performance'. By merging luxury with performance, we've succeeded in producing a better high-end garment."
An added benefit is that adidas Golf's new Mercerized ClimaLite(R) shirts are easy to care for -- machine wash cold and tumble dry low -- with an extremely low shrinkage rate.
The Mercerized ClimaLite(R) line is part of adidas Golf's new FLAGGE product segment, and will feature the new FLAGGE logo on the back neck. Select TaylorMade-adidas Golf PGA Tour Staff professionals will wear the shirts during competition in 2004. Aggressive point-of-purchase and point-of-sale display campaigns will also lend support.
Product Details
adidas Golf's Mercerized ClimaLite(R) shirts are available in Solid, Stripe, and Engineered Stripe styles, and incorporate a variety of additional features, including:
- Soft-feeling Mercerized collars
- Yarn-dyed stripes
- Cross-stitch pearl buttons, with an extra button sewn into the side seam
- Rolled shoulder seams to reduce pressure points and prevent chafing
- Relaxed, athletic fit for greater freedom of movement
The Solid Clima Mercerized Pique Polo is made of 65 percent cotton and 35 percent polyester ClimaLite(R) pique, 60/2 mercerized with a hydrophilic finish, and features a two-button placket, full-fashioned rib-knit collar with contrast tipping, set-in sleeve, rib-knit cuffs with contrast tipping and extended back length with vent hem. Manufacturer's suggested retail price (MSRP) is $55.
The Solid Clima Mercerized Crepe Polo is made of 65 percent cotton and 35 percent polyester ClimaLite(R) crepe, 60/2 mercerized with a hydrophilic finish, and features a one-button placket, self collar with collar stand, set-in sleeve, open hem sleeves and extended back length with vent hem. MSRP is $65.
The Clima Mercerized Pencil Stripe Polo is made of 65 percent cotton and 35 percent polyester ClimaLite(R) pique, 60/2 mercerized with a hydrophilic finish and yarn-dyed stripes, and features a two-button placket, full-fashioned rib-knit collar with contrast tipping, set-in sleeve, rib-knit cuffs and extended back length with vent hem. MSRP is $70.
The Clima Mercerized Tri-Color Stripe Polo is made of 65 percent cotton and 35 percent polyester ClimaLite(R) jersey/pique, 60/2 mercerized with a hydrophilic finish and yarn-dyed stripes, and features a two-button placket, full-fashioned rib-knit collar, set-in sleeve, rib-knit cuffs and extended back length with vent hem. MSRP is $70.
The Clima Mercerized Engineered Crepe Polo is made of 65 percent cotton and 35 percent polyester ClimaLite(R) crepe, 60/2 mercerized with a hydrophilic finish and yarn-dyed engineered stripes, and features a one-button placket, full-fashioned rib-knit collar, set-in sleeve, open hem sleeves and extended back length with vent hem. MSRP is $75.
Additional FLAGGE products will be merchandised with these shirts, including a Tencel Short with an MSRP of $65, a Tencel Pant with an MSRP of $80, and silk/cashmere sweaters (vest, crew and polo) with MSRPs from $75 to $110. Availability starts on January 15, 2004 through adidas Golf's green grass and resort accounts and at select golf specialty shops.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological evolution since being founded in 1979. In 1998 the company joined with adidas Golf, becoming a wholly owned subsidiary of adidas-Salomon AG. Dedicated to being the best performance golf company in the world, consumers can find more information on TaylorMade-adidas Golf at (800) 888-CLUB or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.maxfli.com or www.rossaputters.com.