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adidas Golf Introduces ClimaCool Apparel Line for Spring 2004
Contact John Steinbach
TaylorMade-adidas Golf
760-918-6330
john.steinbach@tmag.com
CARLSBAD, Calif. (August 14, 2003) - adidas Golf has introduced its
ClimaCool(R) Spring 2004 apparel line, consisting of men's and women's
tops, bottoms, and outerwear.
ClimaCool(R), adidas Golf's first apparel line made of 100 percent synthetic fibers, is a superior first-layer technology that incorporates the best moisture management fabric in the industry, Dupont's CoolMax(R) Extreme.
"ClimaCool(R) technology has already been proven in tennis and running apparel, where athletes push themselves physically, often in hot conditions," says Casey Waid, Director of Apparel for adidas Golf. "ClimaCool(R), when combined with sport-specific ventilation elements, enhances temperature regulation, helping to optimize the wearer's performance. ClimaCool(R) also dries faster than competitive fabrics and is proven to reduce skin temperature and heart rate. Plus, ClimaCool(R) is softer than cotton and resists pilling better than other natural and synthetic fibers, and features low odor retention."
While adidas Golf's initial ClimaCool(R) apparel launch, which occurred in summer 2003, was limited in distribution, SKUs and colors, the Spring 2004 introduction is much broader. Not only has the number of styles and colors been increased, they will be available to more green grass and golf specialty shops.
The men's ClimaCool(R) line includes a variety of shirt styles including:
- Solid Mesh Polo
- Stripe Polo
- Mini Rib Stripe Polo
- Shadow Stripe Polo
- Short Sleeve Zip Mock
- Long Sleeve Mesh Polo
Additional men's offerings include:
- Clima Tech Shorts
- Clima Tech Pants
- ClimaProof(TM) Wind Vest
- ClimaProof(TM) Crew Wind Shirt
- ClimaProof(TM) Wind Warm Jacket
The women's ClimaCool(R) line also includes a variety of shirt styles, including:
- Solid Mesh Polo
- Stripe Polo
- Sleeveless Mesh Zip Polo
- Sleeveless Shadow Stripe Polo
- Sleeveless Stretch Polo
- Crew
Additional women's offerings include:
- Clima Tech Skort
- Clima Tech Short
- ClimaProof(TM) Convertible Wind Shirt
- ClimaProof(TM) Wind Warm Jacket
Women's ClimaCool(R) shirts and tops, like all of adidas' women's golf apparel, are specifically shaped to fit a woman's body.
Features incorporated into ClimaCool(R) shirts include:
- Athletic fit for greater freedom of movement
- UV protection equivalent to SPF 25
- Wicking collars
- Easy care / machine wash cold, tumble dry low
- Minimal shrinkage
- Heat-sealed back-neck labels for less irritation
- Built-in bra top style for women
- Built-in bra strap holders in women's sleeveless styles
ClimaCool(R) products will arrive at retail beginning January 15, 2004. Men's tops will carry manufacturer's suggested retail prices between $60 and $70, men's bottoms between $60 and $75, and men's outerwear between $70 and $140. Women's tops will carry manufacturer's suggested retail prices between $50 and $60, women's bottoms for $65, and women's outerwear between $95 and $140.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological evolution since being founded in 1979. In 1998 the company joined with adidas Golf, becoming a wholly owned subsidiary of adidas-Salomon AG. Dedicated to being the best performance golf company in the world, consumers can find more information on TaylorMade-adidas Golf at (800) 888-CLUB or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.maxfli.com or www.rossaputters.com.